Yelp

Digital Campaign Measurement Specialist, Enterprise/Brand Sales

Yelp

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $135,000 per year

About the role

  • Serve as a key measurement expert on client engagements, partnering with sales teams to deliver actionable insights and guidance.
  • Develop and implement attribution models, lift studies, and performance analyses for client-facing projects.
  • Guide clients on measurement maturity, data strategy, tracking implementation, and experimentation design.
  • Translate complex analytics into clear, relevant business recommendations for marketing stakeholders.
  • Support clients in understanding cross-channel performance and maximizing the impact of their media investments.
  • Equip account teams with compelling measurement narratives and insights to support renewals, upsells, and new business pitches.
  • Build and present measurement playbooks, ROI cases, and insight packages tailored to client verticals and needs.
  • Define KPIs, reporting standards, and best practices for measurement with account team partners.

Requirements

  • 3–6+ years’ experience in digital advertising, analytics, measurement, or marketing science
  • Direct experience delivering analytics or measurement solutions to clients at a platform, publisher, or agency
  • Proficient in attribution, lift testing, experimentation, and digital media modeling
  • Ability to communicate complex analytical concepts clearly to non-technical audiences
  • Success working cross-functionally with sales teams and marketers
  • Familiarity with ad platforms (Google, Meta, TikTok, Amazon Ads), DSPs, or ad measurement vendors
  • Experience with MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), incrementality, identity solutions, and event tracking
  • Strong business storytelling skills and an understanding of privacy impacts on measurement
  • Ability to handle objections and negotiate measurement/KPIs with key client decision-makers.
Benefits
  • Full medical, vision, and dental
  • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
  • 12 paid holidays, plus one floating holiday
  • Up to 14 weeks of parental leave
  • Monthly wellness subsidy
  • Work from home reimbursement
  • Flexible spending account
  • 401(k) retirement savings plan
  • Employee stock purchase plan

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
attributionlift testingexperimentationdigital media modelingMMMMTAincrementalityidentity solutionsevent tracking
Soft skills
business storytellingcommunicationnegotiationcross-functional collaboration