Social Media Project Manager
ModSquad
Social Media Strategist, Video
Yelp
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $92,000 - $156,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop, implement, and continuously refine video content strategies aligned with Yelp’s overarching social media and brand goals in partnership with the Head of Social Media
- Manage the content calendar: plan, schedule, and coordinate regular uploads and campaigns that spotlight local businesses, Yelp experiences, and brand initiatives across multiple platforms
- Ideate and create engaging video storylines/briefs: partner closely with content, creative, and production teams to bring compelling stories to life
- Source and curate user-generated content, influencer partnerships, and community spotlights to expand content variety and authenticity
- Optimize video elements (captions, hashtags, covers, descriptions) for discoverability, platform algorithms, and maximum viewer retention
- Collaborate with analytics teams to set, track, and report on KPIs (views, engagement, follower growth, shares, etc.) and proactively refine strategy based on insights
- Stay ahead of social video trends, platform updates, and content best practices—testing new formats and creative approaches for impact
- Engage with the social community: respond to comments and foster authentic conversations to build loyalty and community
- Ensure all content is brand-aligned and compliant with legal and copyright guidelines
- Partner with cross-functional teams (social, creative, PR, community, product) to integrate short-form initiatives with campaign launches and company priorities
- Serve as a resource for broader social media planning, providing support, expertise, and content guidance to help drive growth and engagement
- Work with the Creative team to establish and maintain Yelp’s overarching social tone and voice.
Requirements
- 5+ years managing social media platforms, preferably YouTube, for a consumer brand, media company, or creator-led business
- Deep knowledge of social video best practices, algorithms, trends, and audience development
- Experience developing creative briefs, storyboarding, and collaborating with creative or production teams from concept to final cut
- Strong understanding of video optimization techniques for discoverability and engagement (platform-specific SEO, hashtags, trending audio, etc.)
- Skilled at analyzing social performance data, distilling insights, and making strategic recommendations
- Up-to-date on platform policies, emerging content formats, and audience engagement tactics across YouTube, TikTok, Instagram Reels, and similar channels
- Excellent communication and project management skills; able to coordinate cross-functional partners, advocate for social strategy, and deliver campaigns on time
- High attention to detail, a results-driven mindset, and adaptability with creative problem-solving skills
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent experience
- Passion for digital storytelling, community building, and Yelp’s mission to support local discovery.
Benefits
- Full medical, vision, and dental
- 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
- 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
video content strategiescontent calendar managementvideo storyboardingvideo optimization techniquesplatform-specific SEOsocial media analyticsKPI trackingcontent curationuser-generated contentinfluencer partnerships
Soft skills
communication skillsproject managementcreative problem-solvingattention to detailadaptabilitycollaborationcommunity engagementstrategic recommendationsresults-driven mindsetfostering authentic conversations
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Media
