Senior Global Events Marketing Manager

Yellow Card App

Senior Global Events Marketing Manager at Yellow Card driving event strategy and performance across priority markets. Engaging senior decision-makers and strengthening institutional relationships with high-impact events.

Posted 4/28/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own and lead Yellow Card's global events strategy across conferences, owned events, executive roundtables, and partner activations.
Design high-impact experiences tailored to institutional clients, regulators, partners, and ecosystem stakeholders.
Build annual and quarterly event roadmaps aligned to business priorities and regional growth goals.
Identify and prioritize flagship events and sponsorship opportunities that maximize visibility and ROI.
Partner with senior leadership, sales, and partnerships teams to curate high-value engagements for strategic accounts.
Develop tailored event experiences for executives, including private dinners, roundtables, and closed-door sessions.
Ensure cohesive pre-, during-, and post-event engagement for top-tier partners — from invitation and briefing to follow-up and pipeline handoff.
Oversee end-to-end event execution, including content programming, speaker management, logistics, vendor coordination, travel, and on-site delivery.
Manage agencies, venues, and third-party event partners across multiple regions.
Ensure consistent brand experience and quality across all events globally.
Develop scalable processes, playbooks, and systems for repeatable excellence.
Work closely with Marketing to amplify event reach through integrated campaigns (email, paid, social, PR).
Partner with Product Marketing and Brand Comms to shape event narratives and messaging.
Collaborate with Sales to align event strategy with pipeline generation and deal acceleration.
Coordinate with Legal, Compliance, and Operations teams to ensure compliance across regions.
Define success metrics for events, including pipeline influence, revenue impact, engagement, and brand lift.
Track and report on event performance, providing insights and recommendations for optimization.
Implement tools and systems to measure ROI and improve attribution across the funnel.
Push creative boundaries to deliver differentiated event experiences in the fintech and digital payments space.
Leverage emerging technologies (including AI) to enhance personalization, efficiency, and attendee engagement.
Continuously benchmark against industry leaders and competitors to keep Yellow Card ahead of the curve.

Requirements

What you’ll need

5–10+ years of experience in global events marketing, experiential marketing, or field marketing, ideally within fintech, digital payments, or B2B technology.
Proven track record of delivering high-impact events that drive measurable business outcomes (pipeline, revenue, partnerships).
Experience working across multiple regions, including emerging markets.
Strong strategic thinking combined with exceptional execution skills.
Experience managing complex, multi-region event programs simultaneously.
Deep understanding of how events influence the B2B sales cycle and customer journey.
Proficiency with marketing and event technologies (e.g., Salesforce, Salesforce Marketing Cloud Account Engagement (MCAE), etc.).
Strong vendor management and negotiation skills.
Excellent communication skills with executive presence and stakeholder management experience.
High attention to detail with a commitment to delivering world-class experiences.
Ability to thrive in fast-paced, ambiguous environments with a proactive and solutions-oriented mindset.
Experience leveraging AI and automation tools to improve workflows and event impact is a strong advantage.
Willingness and ability to travel (when required).
Familiarity with the stablecoin, digital payments, or fintech ecosystem is a strong plus.

Benefits

Comp & perks

Competitive compensation
Performance-driven culture with direct impact on company growth

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

global events marketingexperiential marketingfield marketingevent executionvendor managementnegotiationevent performance trackingROI measurementpipeline influencerevenue impact

Soft Skills

strategic thinkingexecution skillscommunication skillsstakeholder managementattention to detailproactive mindsetsolutions-oriented mindsetability to thrive in fast-paced environmentscreative thinkingcollaboration