Mid-level Acquisition Analyst – Campaign Focus

YDUQS

Pesssoa Analista de Captação Pleno managing student recruitment campaigns for YDUQS, enhancing lead conversion through strategic planning and execution in marketing.

Posted 5/22/2026full-timeRio de Janeiro • 🇧🇷 BrazilEntry LevelWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Plan, execute, and optimize commercial student acquisition campaigns with a focus on maximizing conversion;
Develop complex communication briefs and lead creative direction;
Manage the campaign calendar, ensuring deadlines are met and relationship cadence is maintained;
Review and approve produced materials, ensuring the brand’s tone of voice;
Serve as the main point of contact with partner teams, ensuring alignment of actions;
Map and critically analyze the candidate journey throughout the acquisition funnel;
Lead campaign performance analysis, prepare performance reports, and implement corrective action plans;
Manage marketing automation workflows, database segmentation, and lead-nurturing strategies.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, or related fields;
Solid, proven experience in digital marketing, commercial performance campaigns, CRM, or direct communication management with customers/leads;
Hands-on experience with marketing automation tools (e.g., RD Station, HubSpot, Salesforce Marketing Cloud, etc.);
Intermediate/advanced knowledge of Excel and data analysis tools (e.g., Google Analytics);
Strong analytical skills and a data-driven mindset for monitoring KPIs, analyzing the sales funnel, and making data-based decisions;
Autonomy to develop briefs, manage multiple projects simultaneously, and handle dynamic deadlines;
Excellent stakeholder management, negotiation, and influencing skills across different areas.

Benefits

Comp & perks

Tuition scholarships of up to 100% for employees, legal dependents, and close relatives (parents and siblings). Up to three simultaneous scholarships allowed;
Health insurance with full subsidy for the employee and partial subsidy for their family, with the employee responsible for co-payments;
Optional dental insurance;
Meal Allowance or Food Voucher with choice option;
Wellhub or Totalpass for flexible gym options;
Wellz, a platform focused on employees’ mental and emotional health with access to online therapy;
Employee wellness program and benefits club;
Flexible dress code;
Life insurance;
Partnership with SESC;
Corporate University available on the exclusive portal, Educare;
Opportunities for growth — over 60% of positions are filled through internal selection processes.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcommercial performance campaignsCRMmarketing automationdata analysisKPI monitoringlead nurturingcampaign performance analysiscommunication briefsdatabase segmentation

Soft Skills

analytical skillsdata-driven mindsetstakeholder managementnegotiation skillsinfluencing skillsproject managementautonomycommunication skillsrelationship managementcreative direction