Senior Marketing Analyst – Focus on Online and Offline Media
YDUQS
full-time
Posted on:
Location Type: Hybrid
Location: Rio de Janeiro • 🇧🇷 Brazil
Visit company websiteJob Level
Senior
About the role
- Manage and optimize the performance of online and offline media campaigns (Google, Meta, LinkedIn, OOH, TV, Radio and Cinema);
- Oversee top- and mid-funnel media management, collaborating with external agencies;
- Respond to and support internal client requests related to campaigns and media strategies;
- Monitor, guide and ensure agency performance, ensuring standardization, governance and alignment with business objectives;
- Develop tactical media plans in collaboration with agencies;
- Monitor and analyze brandformance KPIs such as CPM, Impression Share, frequency, TRP, among others;
- Review ads, creatives, targeting and other platform parameters to ensure high performance and correct implementation;
- Track campaign timelines (always-on and time-limited), ensuring proper execution across platforms;
- Update and manage databases directly on platforms, in alignment with the DBM and LGPD practices (LGPD: Brazil’s General Data Protection Law);
- Manage the flow of requests and briefings for online and offline media assets;
- Monitor the conversion funnel by analyzing the user journey across websites, landing pages and other touchpoints;
- Perform ongoing monitoring to optimize results;
- Create and manage financial processes related to media buys;
- Produce post-sale and performance analyses, consolidating results and learnings through KPIs.
Requirements
- Bachelor’s degree completed, preferably in Advertising, Marketing or related fields;
- Intermediate-level Excel skills;
- Experience with offline media, including OOH and broadcast TV, with an understanding of media implementations and schedule management;
- Deep knowledge of media, including the campaign structuring workflow, operation across different channels and vehicles, understanding of the user journey (websites, TikTok, Display/Programmatic, etc.) and budget tracking;
- Experience in Content Marketing focused on acquisition, Influencer Marketing and Programmatic Media;
- Proficiency in PowerPoint, with experience preparing and presenting materials to internal teams and stakeholders;
- Basic to intermediate knowledge of Google Analytics (GA4) and Data Studio (Looker Studio);
- Familiarity with major media platforms such as Google Marketing Platform (DV360, GDN, YouTube and Search), Meta Ads, TikTok Ads and programmatic media solutions.
Benefits
- Tuition scholarships up to 100% for employees, legal dependents and household family members (parents and siblings), allowing up to three scholarships simultaneously;
- Healthcare plan fully subsidized for the employee and partially subsidized for family members, with the employee responsible for co-payments;
- Optional dental coverage to support oral health;
- Meal Allowance or Food Voucher with an option to choose based on your needs;
- Wellhub or Totalpass for flexible gym and fitness options;
- Wellz, a platform focused on employees’ mental and emotional health offering various types of support, including access to online individual therapy;
- Well-being and perks club with a dedicated program and exclusive benefits;
- Flexible dress code to support diversity;
- Life insurance;
- Partnership with SESC;
- Corporate University available on our exclusive portal, Educare;
- Growth opportunities — currently over 60% of positions are filled through internal recruitment.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media campaign managementKPI analysisbudget trackingcontent marketinginfluencer marketingprogrammatic mediamedia planningdata analysiscampaign structuringuser journey analysis
Soft skills
collaborationcommunicationorganizational skillsperformance monitoringstrategic thinkingproblem-solvingpresentation skillsclient supportgovernancestandardization