Senior Marketing Analyst – Focus on Online and Offline Media
YDUQS
full-time
Posted on:
Location Type: Hybrid
Location: Rio de Janeiro • Brazil
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Job Level
About the role
- Manage and optimize the performance of online and offline media campaigns (Google, Meta, LinkedIn, OOH, TV, Radio and Cinema);
- Oversee top- and mid-funnel media management, collaborating with external agencies;
- Respond to and support internal client requests related to campaigns and media strategies;
- Monitor, guide and ensure agency performance, ensuring standardization, governance and alignment with business objectives;
- Develop tactical media plans in collaboration with agencies;
- Monitor and analyze brandformance KPIs such as CPM, Impression Share, frequency, TRP, among others;
- Review ads, creatives, targeting and other platform parameters to ensure high performance and correct implementation;
- Track campaign timelines (always-on and time-limited), ensuring proper execution across platforms;
- Update and manage databases directly on platforms, in alignment with the DBM and LGPD practices (LGPD: Brazil’s General Data Protection Law);
- Manage the flow of requests and briefings for online and offline media assets;
- Monitor the conversion funnel by analyzing the user journey across websites, landing pages and other touchpoints;
- Perform ongoing monitoring to optimize results;
- Create and manage financial processes related to media buys;
- Produce post-sale and performance analyses, consolidating results and learnings through KPIs.
Requirements
- Bachelor’s degree completed, preferably in Advertising, Marketing or related fields;
- Intermediate-level Excel skills;
- Experience with offline media, including OOH and broadcast TV, with an understanding of media implementations and schedule management;
- Deep knowledge of media, including the campaign structuring workflow, operation across different channels and vehicles, understanding of the user journey (websites, TikTok, Display/Programmatic, etc.) and budget tracking;
- Experience in Content Marketing focused on acquisition, Influencer Marketing and Programmatic Media;
- Proficiency in PowerPoint, with experience preparing and presenting materials to internal teams and stakeholders;
- Basic to intermediate knowledge of Google Analytics (GA4) and Data Studio (Looker Studio);
- Familiarity with major media platforms such as Google Marketing Platform (DV360, GDN, YouTube and Search), Meta Ads, TikTok Ads and programmatic media solutions.
Benefits
- Tuition scholarships up to 100% for employees, legal dependents and household family members (parents and siblings), allowing up to three scholarships simultaneously;
- Healthcare plan fully subsidized for the employee and partially subsidized for family members, with the employee responsible for co-payments;
- Optional dental coverage to support oral health;
- Meal Allowance or Food Voucher with an option to choose based on your needs;
- Wellhub or Totalpass for flexible gym and fitness options;
- Wellz, a platform focused on employees’ mental and emotional health offering various types of support, including access to online individual therapy;
- Well-being and perks club with a dedicated program and exclusive benefits;
- Flexible dress code to support diversity;
- Life insurance;
- Partnership with SESC;
- Corporate University available on our exclusive portal, Educare;
- Growth opportunities — currently over 60% of positions are filled through internal recruitment.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media campaign managementKPI analysisbudget trackingcontent marketinginfluencer marketingprogrammatic mediamedia planningdata analysiscampaign structuringuser journey analysis
Soft Skills
collaborationcommunicationorganizational skillsperformance monitoringstrategic thinkingproblem-solvingpresentation skillsclient supportgovernancestandardization