YDUQS

Senior Marketing Analyst – Content Focus

YDUQS

full-time

Posted on:

Location Type: Hybrid

Location: Rio de Janeiro • 🇧🇷 Brazil

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Job Level

Senior

About the role

  • Manage and coordinate production with the agency, ensuring alignment on deadlines, scope, and delivery quality
  • Plan and manage social media channels, including briefing, creative direction, production oversight, and content approval
  • Develop and execute the digital presence strategy for social channels, aligned with brand objectives
  • Create and maintain the content calendar and cadence, ensuring editorial consistency, posting frequency, and strategic alignment
  • Gather content inputs from internal areas, working collaboratively and cross-functionally
  • Define target personas and thematic pillars to guide content production on social channels
  • Plan strategic content initiatives, including audiovisual productions and influencer partnerships when applicable
  • Monitor and support social media customer service strategies, ensuring consistency with brand positioning
  • Prepare performance reports and perform continuous monitoring of results, proposing improvements based on data analysis.

Requirements

  • Bachelor's degree in Social Communication, Marketing, or related fields
  • Knowledge of Content Marketing and Influencer Marketing
  • Experience producing content for social platforms such as TikTok, Instagram, Facebook, Twitter, YouTube, and blogs
  • Experience in strategic and tactical planning
  • Experience with influencer marketing, including influencer relations and management
  • Experience presenting plans and creative ideas to diverse audiences
  • Experience with real-time event coverage
  • 360° strategic vision with the ability to integrate different areas of activity
  • Differentials / Nice-to-haves:
  • Experience with Brandwatch, MLabs, and Winnin platforms
  • Knowledge of podcasts and audio streaming platforms
  • Experience applying data analysis to social media
Benefits
  • Scholarships of up to 100% for employees, legal dependents, and eligible family members (parents and siblings), allowing up to three simultaneous scholarships
  • Medical insurance subsidized fully for the employee and partially for their family, with employee copayment responsibilities
  • Optional dental insurance for oral health care
  • Meal allowance or food voucher, with the option to choose based on your preference
  • Wellhub or Totalpass for flexible gym options
  • Wellz — a platform focused on employees' mental and emotional health, offering various types of support, including access to individual online therapy
  • Well-being and benefits club with a dedicated program and exclusive perks
  • Flexible dress code to promote our diversity
  • Life insurance
  • Corporate partnership with SESC
  • Corporate University available on our exclusive portal, Educare
  • Growth opportunities — currently more than 60% of positions are filled through internal selection processes

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Content MarketingInfluencer MarketingSocial Media ManagementData AnalysisStrategic PlanningTactical PlanningContent ProductionAudiovisual ProductionReal-time Event CoverageContent Calendar Management
Soft skills
CollaborationCreative DirectionPresentation SkillsCross-functional CoordinationStrategic VisionCustomer ServiceEditorial ConsistencyPerformance MonitoringProposal DevelopmentAudience Engagement
Certifications
Bachelor's Degree in Social CommunicationBachelor's Degree in Marketing