Yasu

Founding Sales Lead

Yasu

full-time

Posted on:

Location Type: Hybrid

Location: Utrecht • Netherlands

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Job Level

Senior

About the role

  • You'll be our first commercial hire
  • You'll own both our product-led growth motion and founder-led enterprise sales
  • You'll work closely with the founding team to define our target markets
  • Develop and execute sales strategies, and scale the sales team over time
  • Generate and close deals: Outbound, inbound, PLG conversions
  • Build the sales playbook: Sequences, pricing conversations, objection handling, handoffs, CRM hygiene
  • Run the Yasu Lite funnel: Get maximum signups, figure out what converts, optimize relentlessly
  • Feed insights back to product

Requirements

  • 3+ years in B2B SaaS sales, with experience selling to mid-market or enterprise
  • Have closed deals yourself end-to-end
  • Have worked at an early-stage startup (pre-seed to series A/B) before
  • Can context-switch between running a PLG funnel and navigating a 3-month enterprise sales cycle
  • Are comfortable selling something technical to engineering buyers
  • Experience using CRM software (e.g., Salesforce, HubSpot, Apptio, Clay)
Benefits
  • Competitive base salary + commission
  • Paid time off and company holidays
  • Equity in a high-growth startup
  • Hybrid/flexible—we care about output, not hours logged
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B salessales strategiesdeal closingproduct-led growth (PLG)enterprise salesobjection handlingCRM hygienesales playbook developmentfunnel optimizationtechnical sales
Soft Skills
communicationcollaborationstrategic thinkingadaptabilityinsight generation