Digital Marketing Specialist
VisionPoint Marketing
Digital Marketing Manager
Yardzen
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $90,000 - $110,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Tableau
About the role
- Manage day-to-day execution with our agency across Meta, Google, and other paid channels. Monitor spend, pacing, and ROI.
- Own reporting across paid campaigns, web performance, and lead funnel metrics. Translate data into clear insights and recommendations.
- Collaborate with creative and brand teammates to develop campaigns that connect customer insights, messaging, and performance goals.
- Test new channels and tactics — including referral, partnerships, and emerging digital platforms — to diversify lead sources and reduce CAC.
- Run creative, audience, and landing page tests to continuously improve campaign efficiency.
- Work closely with sales and marketing teams to align on goals and share learnings from campaigns.
Requirements
- 3-5 years of experience in digital or growth marketing (in-house or agency).
- Comfort with analytics platforms (Google Analytics, Looker, Tableau, or similar).
- Familiarity with performance marketing channels (Meta, Google, Pinterest, TikTok, YouTube, etc.).
- Strong analytical and quantitative skills, paired with creativity and curiosity.
- Experience (or interest) in growth experiments like referral, partnerships, or new channels.
- Enthusiastic about leveraging AI tools to boost efficiency and creativity
- Clear communicator and natural collaborator who thrives in a small, fast-moving team
Benefits
- Remote work, always: We're a remote-first company
- Full coverage for you: 100% paid medical, dental, and vision insurance
- Competitive compensation: Salary that matches your skills and experience
- Support for growing families: 12 weeks of fully paid parental leave
- Monthly perks: Wellness, cell phone, and internet stipends to keep you connected and cared for
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketinggrowth marketinganalyticsperformance marketingcampaign reportingdata analysislead funnel metricscampaign efficiencygrowth experimentscustomer insights
Soft skills
analytical skillsquantitative skillscreativitycuriositycommunicationcollaborationadaptabilityproblem-solvingteamworkinitiative
