Yardi

Performance Marketing

• Strategize, set up, monitor, and optimize PPC campaigns across various platforms (Google Ads, Meta Ads) for real estate companies in the US and internationally
• Continuously monitor, optimize, and report on campaign performance, proposing strategies aligned with each company’s goal
• Adjust campaigns and manage budget allocation based on performance metrics, optimizing bid strategies for maximum efficiency
• Set up and manage measurement tools, including conversion tracking, tag implementation, event/conversion creation, and audience list building
• Conduct keyword research and recommend corresponding implementations
• Develop compelling ads and run A/B tests to optimize performance
• Track and report key metrics, progress, and account activity
• Analyze data from web analytics and translate it into actionable insights for advertising campaigns
• Perform competitor and market research to identify new opportunities
• Manage multiple client accounts simultaneously
• Stay up-to-date with the latest trends in paid advertising, leveraging new tools and best practices to enhance campaign efficiency.

Paid Media Specialist