Yara International

Marketing Specialist

Yara International

full-time

Posted on:

Location Type: Hybrid

Location: Taguig • Philippines

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About the role

  • To lead the development and execution of digital marketing initiatives and trade programs to strengthen brand visibility, enhance distributor and retailer engagement, and drive farmer adoption of crop nutrition solutions.
  • This role integrates data‑driven digital communication with channel marketing execution to support the crop nutrition portfolio and achieve business goals.
  • Lead the development and execution of integrated marketing campaigns aligned with portfolio priorities, annual business plans, and cross-functional strategies with Agronomy and Commercial teams.
  • Own and optimize digital channel performance, including social media, website, and online selling platforms.
  • Develop high‑impact marketing content, converting agronomy insights into clear value propositions that elevate brand visibility and customer engagement.
  • Develop and execute trade programs such as seasonal promotions and channel‑specific offers aligned with crop cycles.
  • Support Commercial teams in field activities, including farmer meetings, field days, in‑store activations, and product demonstrations.
  • Implement Retail Outlet Excellence (ROE) initiatives through the creation and deployment of POS materials, retailer communications, product displays, and promotional collateral to ensure consistent brand messaging.
  • Drive adoption and strategic use of YaraConnect as the primary retailer loyalty platform, boosting participation, supporting incentives, and delivering pass‑thru volume (PTV) targets.
  • Own digital analytics and performance reporting, translating insights into recommendations that enhance campaign effectiveness and customer engagement.
  • Conduct deep customer, channel, and campaign analyses to guide strategic decisions, sharpen marketing tactics, and support product and commercial planning.
  • Lead development of lead-generation systems, integrating digital and offline touchpoints with automated, segmented communication flows to improve channel conversion.
  • Plan and execute high‑visibility events, including retailer conferences, expos, demand-creation activities, and crop‑focused programs aligned with growth objectives.
  • Managing repository of all assets, from raw files to finished pieces and internal communication tools such as SharePoint and newsletters.
  • Key external vendor contact: coordinate work flow and overall communication with external partners to supervise production, quality and ensure deadlines are being kept.
  • Implement Yara’s Safe by Choice Journey towards the attainment of zero accident.

Requirements

  • Bachelor’s degree in Marketing, Agribusiness, Agriculture, Business, or related field.
  • 5–7 years of experience in marketing with exposure in digital and/or trade marketing; agriculture or crop input industry experience is a strong advantage.
  • Strong capability in planning and executing integrated marketing campaigns and managing cross‑functional projects.
  • Proficient in digital platforms, marketing analytics, and basic design/editing tools (e.g., Canva, Adobe).
  • Strategic and analytical thinker with the ability to translate insights into actionable plans.
  • Excellent communication and stakeholder management skills, with experience collaborating across Commercial, Agronomy, and external partners.
  • High attention to detail and ability to manage multiple projects simultaneously.
  • Demonstrates strong initiative, ownership, and the ability to work independently.
  • Comfortable working in both field and office environments.
Benefits
  • Marketing Specialist
  • Collaborate with cross-functional teams especially Commercial Team for requirements and support.
  • Deal with channel partners, creative & media agencies and suppliers.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingtrade marketingintegrated marketing campaignsmarketing analyticslead-generation systemscontent developmentdata-driven communicationcustomer engagementchannel marketingproject management
Soft Skills
strategic thinkinganalytical skillscommunication skillsstakeholder managementattention to detailinitiativeownershipindependencecollaborationmultitasking