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Y STRATEGIE

Customer Experience, CRM Manager

Y STRATEGIE

Customer Growth & CRM Manager responsible for defining customer lifecycle strategy and driving customer engagement. Focus on retention, loyalty, and customer value in a dynamic environment.

Posted 7/11/2026full-timeCasablanca • 🇲🇦 MoroccoMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Define and manage the end-to-end customer lifecycle strategy
  • Develop customer segmentation models based on behavior, value, and lifecycle stages
  • Design engagement, retention, loyalty, and reactivation initiatives
  • Build customer journeys that improve long-term engagement and customer value
  • Identify opportunities to increase customer activity and reduce churn
  • Plan, execute, and optimize omnichannel CRM campaigns across multiple communication channels
  • Develop automated customer journeys triggered by customer behavior
  • Deliver personalized campaigns aligned with commercial objectives
  • Monitor campaign quality, relevance, and customer experience
  • Analyze customer behavior, conversion funnels, and engagement trends
  • Monitor lifecycle KPIs and campaign performance
  • Drive initiatives aimed at improving customer retention and lifetime value

Requirements

What you’ll need
  • 5 to 7 years of experience in CRM, Customer Lifecycle Management, Customer Retention, Loyalty, or Customer Growth
  • Proven experience managing customer engagement strategies in a digital environment
  • Strong background in customer segmentation, lifecycle optimization, and marketing performance
  • Strong analytical mindset with the ability to interpret customer data and transform insights into business actions
  • Experience with CRM platforms and marketing automation solutions
  • Solid understanding of customer journey mapping, campaign management, and performance measurement

Benefits

Comp & perks
  • Flexible working arrangements
  • Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Customer Engagement StrategiesLifecycle OptimizationCampaign ManagementPerformance MeasurementData Analysis
Soft Skills
Analytical MindsetInterpersonal Communication