Marketing Coordinator, Hubspot Specialist

Y STRATEGIE

Marketing Coordinator driving customer engagement through HubSpot automation and multi-channel campaigns. Collaborating with sales teams to align marketing efforts with business objectives in a hybrid role.

Posted 6/19/2026full-timeCasablanca • 🇲🇦 MoroccoMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Serve as the primary administrator and subject matter expert for HubSpot across the organization.
Design, implement, and optimize automated workflows to support lead nurturing, customer retention, and sales enablement.
Maintain CRM data integrity, managing advanced customer segmentation and database health.
Develop reporting frameworks and dashboards within HubSpot to provide clear visibility into marketing performance and ROI.
Evaluate and deploy new HubSpot features to continuously improve operational efficiency.
Manage and optimize automated communications across key channels including email, WhatsApp Business, SMS, and website landing pages.
Conduct A/B testing and continuous performance optimization to improve engagement and conversion rates.
Coordinate the development of conversion-focused digital assets, web content, and collateral while maintaining brand consistency.
Establish and monitor KPI frameworks to measure campaign effectiveness and commercial impact.
Translate database analytics and customer behavior into actionable marketing insights.
Partner with Sales and Leadership teams to align marketing automation with sales pipelines and business goals.

Requirements

What you’ll need

Bachelor’s or Master’s degree in Marketing, Digital Business, Data Analytics, or a related field.
3 to 5 years of proven experience in Marketing Automation, CRM Management, or Digital Marketing.
Advanced hands-on expertise with HubSpot is mandatory.
Strong analytical mindset with the ability to translate complex data into business strategies.
Solid understanding of multi-channel campaign delivery, customer lifecycle mapping, and lead generation.
Excellent project management and stakeholder communication skills.
Desirable: Experience with WhatsApp Business marketing, B2B/distribution environments, or basic SEO/CMS management.

Benefits

Comp & perks

Flexible working arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing AutomationCRM ManagementData AnalyticsA/B TestingCustomer SegmentationReporting FrameworksKPI FrameworksLead GenerationDigital MarketingEmail Marketing

Soft Skills

Analytical MindsetProject ManagementStakeholder CommunicationCollaborationProblem SolvingCreativityAttention to DetailAdaptabilityStrategic ThinkingTime Management