Y STRATEGIE

Marketing and Communications Director

Y STRATEGIE

full-time

Posted on:

Origin:  • 🇲🇦 Morocco

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Job Level

Lead

About the role

  • Define and implement the Marketing plan, drawing up the omnichannel marketing strategy, including digital/social and retail plans and its budget
  • Manage the product portfolio, run the launch and go-to-market of new games and functionalities and adapt products locally
  • Identify new market and product opportunities through benchmarking and player needs analysis
  • Run Communication campaigns (ATL/BTL/Digital/Social) and PR activities; identify and coordinate agencies; manage media plan and expenditures
  • Ensure deployment of the Safer Gambling strategy; conduct GAP analyses with international and local teams; adapt and implement Responsible Gaming activities in Morocco and report on them
  • Support implementation of Safer Gambling policies and procedures through robust auditable processes (e.g., WLA certification standards)
  • Liaise closely with HQ, product and sales teams, partners and suppliers; lead relationships with institutional stakeholders to guarantee compliance and CSR local activities

Requirements

  • Minimum Education: Master degree in Marketing and Com
  • Minimum Experience: 8 to 10 Years experience
  • Connaissance de la stratégie omnicanale, digital et social
  • Expérience en communication ATL/BTL/Digital et PR
  • Compétences en gestion de plan média et budget
  • Expérience en management de portefeuille produit et lancement go-to-market
  • Capacité à travailler avec équipes HQ, produit, ventes, partenaires et fournisseurs
  • Connaissance des politiques de Safer/Responsible Gambling et normes WLA
  • Capacité d’assurer conformité avec engagements concessionnaire et activités RSE locales