Xsolla

CRM Manager

Xsolla

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $80,000 - $100,000 per year

About the role

  • Serve as the primary Braze operator for Xsolla Partner Network and Lightstream — building, managing, and optimising all email programmes within the platform.
  • Design and execute multi-step lifecycle journeys including welcome flows, engagement nurtures, re-engagement campaigns, and transactional triggers.
  • Own the IP warming programme and deliverability strategy; monitor sender reputation, bounce rates, and inbox placement, and take corrective action proactively.
  • Maintain Braze as a well-structured, documented platform — clean segmentation logic, consistent naming conventions, and scalable canvas architecture that future teams can inherit.
  • Serve as the internal Braze subject matter expert; guide cross-functional stakeholders on platform capabilities and support future expansion into other Xsolla verticals.
  • Own the CRM roadmap for Xsolla Partner Network and Lightstream — defining the lifecycle programmes, campaign calendar, and audience strategies that drive creator engagement, partner retention, and player activation.
  • Develop and maintain a segmentation framework grounded in behavioural, consent, and engagement data; continuously refine targeting to improve relevance and performance.
  • Plan and execute promotional and transactional email programmes in support of partner campaigns, Lightstream product moments, and seasonal marketing activations.
  • Build personalisation strategies that reflect user behaviour, creator tier, regional context, and engagement history — moving beyond batch-and-blast towards meaningful 1:1 communication.
  • Maintain a rolling view of the CRM calendar across both verticals, flagging dependencies and coordinating with marketing and product teams ahead of key milestones.
  • Work within an established consent framework (GDPR/CAN-SPAM/CASL) — ensuring all communications are compliant, suppression lists are maintained, and consent states are respected.
  • Collaborate with the data team to maintain a clean, accurate subscriber database; own list hygiene, deduplication, and bounce/complaint suppression as ongoing operational disciplines.
  • Partner with product and engineering to define event tracking and attribute requirements that enable more sophisticated segmentation and triggering within Braze.
  • Document data models, consent flows, and integration patterns in a way that is accessible to non-technical stakeholders and transferable to future team members.
  • Define and maintain the performance measurement framework for CRM — setting KPIs, establishing reporting cadences, and presenting results to VP Marketing.
  • Track core email performance metrics (open rate, CTR, conversion, unsubscribe, deliverability) and translate data into actionable optimisation recommendations.
  • Run structured A/B and multivariate tests — subject lines, send times, content, CTAs — and apply learnings systematically across the programme.
  • Build dashboards or reporting views that give marketing leadership clear visibility into CRM performance without requiring manual data pulls.
  • Partner with Marketing, Creator Success, Product, and Creative teams to brief, QA, and deploy campaigns on time and to standard.
  • Coordinate with Covalent (Braze onboarding agency) during initial implementation to ensure platform configuration, integrations, and canvas builds are done right the first time.
  • Act as the CRM voice in cross-functional planning meetings — ensuring lifecycle marketing is represented in product roadmap discussions, campaign planning, and go-to-market processes.
  • Provide CRM recommendations and briefings to internal stakeholders who are not CRM specialists, making complex platform logic accessible and actionable.

Requirements

  • Braze Certification (current) — this is a non-negotiable requirement. Candidates without active Braze certification will not be considered.
  • 5–7 years of experience in CRM, lifecycle marketing, or email marketing — with demonstrated ownership of a multi-brand or multi-vertical programme.
  • Proven hands-on Braze experience: building canvases, segments, content blocks, and triggered campaigns natively within the platform — not just overseeing agency execution.
  • Deep understanding of email deliverability principles: IP warming, domain authentication (SPF, DKIM, DMARC), sender reputation, and ISP engagement signals.
  • Strong grasp of segmentation and personalisation strategy — able to design audience logic based on behavioural events, attributes, and engagement history.
  • Working knowledge of GDPR, CAN-SPAM, and CASL; experience managing consent frameworks and suppression lists in a compliant email programme.
  • Analytical and data-literate — able to build performance reports, interpret email metrics, and make optimisation decisions based on what the data shows.
  • Clear, structured communicator — able to brief creative and technical stakeholders, document platform logic, and present performance findings to senior leadership.
  • Comfortable working autonomously in a fully remote, fast-moving environment with minimal process overhead.
  • Familiarity with Mailchimp — particularly relevant for managing the Lightstream email programme during transition and parallel operations.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Brazeemail marketinglifecycle marketingsegmentationpersonalisation strategyemail deliverabilityA/B testingdata analysisperformance reportingcampaign management
Soft Skills
communicationcollaborationanalytical thinkingautonomyproject managementproblem-solvingdocumentationstakeholder engagementstrategic planningcreativity
Certifications
Braze Certification