Xsolla

Senior Marketing Manager

Xsolla

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $105,000 - $125,000 per year

Job Level

Senior

About the role

  • Own the Xsolla Mall marketing roadmap — a rolling calendar of publisher launches, promotional campaigns, seasonal activations, and platform milestones aligned to the gaming industry's release and events calendar.
  • Define and execute bundle mechanics, limited-time offers, and promotional structures in partnership with BD and game publishers to drive conversion, transaction volume, and partner retention.
  • Develop co-marketing frameworks for publisher and partner campaigns — from onboarding a new title through to featured placement, promotional activation, and performance review.
  • Identify and program seasonal and cultural moments (major game releases, esports events, gaming tentpoles) as Mall campaigns, collections, or themed activations.
  • Work with the Content & Marketplace Operations Manager to ensure the marketing roadmap is reflected accurately in Mall's homepage, featured placements, and campaign surfaces.
  • Serve as the marketing partner for game publishers and BD on Mall — defining how new titles are launched, featured, and promoted across the platform.
  • Build and maintain a publisher marketing playbook: what partners can expect from Mall marketing support, how campaigns are structured, and how performance is measured and reported back.
  • Develop co-marketing programs with payment partners — including co-branded page activations, exclusive offers for payment provider customers, and reward-linked promotional mechanics.
  • Collaborate closely with BD, Data, Design and Operations to ensure campaign timing, creative requirements, and launch readiness are aligned before publishers go live.
  • Establish feedback loops with BD and Creator Success to ensure publisher and creator satisfaction with Mall's marketing support.
  • Own the marketing strategy for Mall's co-branded page model — scalable combinations of game, payment partner, and creator that serve as high-conversion, co-marketed experiences for partners and publishers.
  • Develop the GTM framework for new co-branded page types as Mall's page model evolves (e.g., payment partner pages, retail integrations, telecom partnerships, brand collaborations) — defining how they are positioned, launched, and commercially activated.
  • Maintain a clear point of view on how creator storefronts fit within Mall's broader commercial architecture — understanding the creator footprint on the platform and ensuring it is coherent with Mall's partner and publisher programming.

Requirements

  • 6–10 years of experience in marketplace marketing, digital commerce, games publishing, or platform marketing — with a genuine understanding of how the gaming industry works commercially.
  • Direct experience with digital game commerce: how publishers bring titles to market, how bundles and promotions are structured, and what drives conversion in gaming storefronts.
  • Experience owning a seasonal promotional marketing roadmap across multiple publisher or partner relationships simultaneously.
  • Strong commercial instincts: able to structure co-marketing deals, evaluate campaign ROI, and make spend and prioritization decisions with confidence.
  • Track record of working cross-functionally with BD, Product, and Paid Media — and influencing stakeholders without direct authority.
  • Analytical enough to own a performance reporting framework and adjust strategy based on what the data shows.
  • Excellent communicator: able to represent marketing priorities clearly to Product, Finance, and Executive leadership, and to write briefs, strategies, and campaign plans that others can execute from.
  • Background working with game publishers, payment providers, or gaming platform partnerships (Steam, Epic, GOG, Humble, Fanatical, or similar).
  • Experience with creator or influencer marketing programs featuring performance attribution, affiliate structures, or creator-branded commerce.
  • Familiarity with SEO-driven content scale strategies — particularly in the context of large catalog pages, programmatic page generation, or games database marketing.
  • Understanding of gaming loyalty and rewards mechanics (virtual currencies, Backpack-style inventory, quest completion loops) and how these are used as marketing tools.
  • Comfort working alongside engineering and product teams in fast-moving product environments where the platform is still being built.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketplace marketingdigital commercegames publishingpromotional marketingco-marketingperformance reportingSEO-driven content strategiescreator marketingaffiliate structuresgaming loyalty mechanics
Soft Skills
commercial instinctscross-functional collaborationanalytical skillscommunicationinfluencing stakeholdersstrategic thinkingcampaign planningrelationship managementproblem-solvingadaptability