Marketing

• Build, launch, and optimize high-performing lead generation campaigns across Google, LinkedIn, and Meta in collaboration with the Growth Marketing team
• Manage and report on regional marketing budgets and campaign performance
• Run structured A/B tests to improve conversion rates across ads, landing pages, and funnels
• Develop engaging marketing materials (ads, emails, landing pages, case studies) in German
• Collaborate closely with Sales to generate qualified leads and support account-based campaigns
• Organize and promote webinars and industry events (online/offline)
• Identify partnership and sponsorship opportunities with industry media and associations
• Own the regional performance metrics (CPA, ROAS, CAC) and report on campaign efficiency

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