Xero

Senior Marketing Manager – Enterprise

Xero

full-time

Posted on:

Location Type: Hybrid

Location: San Mateo • California • United States

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Job Level

Senior

About the role

  • Shape how Xero connects with national large firms and accounting organizations
  • Lead the planning and execution of bespoke marketing plans
  • Develop multi-channel campaigns and tactical initiatives to achieve commercial goals
  • Design and execute Account-Based Marketing strategies for large-scale enterprise accounts
  • Manage a dedicated enterprise marketing budget with testing and measurement
  • Utilize tools such as Salesforce to track performance and inform data-driven decisions

Requirements

  • Extensive experience in B2B marketing, specifically within the SaaS or technology sectors
  • Proven ability to build strong relationships with external partners and internal sales and product teams
  • Track record of translating complex business goals into actionable strategies and measurable outcomes
  • Excellent communication skills to present confidently to senior executives
  • Self-starter mindset with curiosity to test, learn, and optimize in a fast-paced environment
  • Familiarity with CRM systems and analytics tools
Benefits
  • Hybrid working model balancing remote work with in-office collaboration
  • Access to modern office spaces
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingAccount-Based Marketingmulti-channel campaignsdata-driven decisionsmarketing planstactical initiativesperformance measurementcommercial goalsSaaStechnology sectors
Soft Skills
relationship buildingcommunication skillsself-starter mindsetcuriositystrategic thinkingpresentation skillscollaborationadaptabilityproblem-solvingoptimization