Lifecycle Writer, Strategist
Xero
full-time
Posted on:
Location Type: Hybrid
Location: Auckland • New Zealand
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About the role
- Create high-volume, high-impact content across email, SMS, and in-product communications (Intercom)
- Transform complex product updates and business concepts into clear, compelling messages that drive action
- Write and optimize subject lines, body copy, and CTAs across the entire customer lifecycle
- Adapt messaging for global and regional audiences while maintaining brand consistency
- Partner with channel owners to analyze performance data and identify optimization opportunities
- Design and plan experimentation roadmaps to test messaging, tone, and creative approaches
- Develop content strategies that align with customer journey stages and business objectives
- Bridge creative and lifecycle teams to ensure seamless execution of campaigns
Requirements
- 10+ years in high-volume content creation at a tech company, ideally B2B SaaS or fintech
- Proven track record writing lifecycle marketing content (email, SMS, in-product messaging)
- Strategic mindset with experience using performance data to inform content decisions
- Exceptional writing skills across multiple formats and audiences, with mastery of plain English principles
- Collaboration skills to work effectively across multiple teams and stakeholders
Benefits
- Please attach your portfolio of work when submitting application. Sending an application without a portfolio will unfortunately impact or delay outcome of your application.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content creationlifecycle marketingemail marketingSMS marketingin-product messagingperformance data analysiscontent strategycopywritingA/B testingoptimization
Soft Skills
strategic mindsetexceptional writing skillscollaborationcommunicationadaptabilitycreativityanalytical thinkingattention to detailproblem-solvingstakeholder management