Xero

Social Content and Community Manager

Xero

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

Tech Stack

Cloud

About the role

  • Play the crucial role of Partner Community Manager to strengthen the connection between Xero and its accountant and bookkeeping (ABs) partners, fostering a vibrant and engaged community that reflects their interests, challenges, and ideas; Have a significant impact by actively championing Xero’s partners and customers, ensuring their voices are heard and that the issues affecting their profession are well represented within Xero, and its content strategy across external/community channels; Partner with the Global Social Content team as the region’s Social Content representative for on-the-ground content capture (photo/video) for both Xero’s AB and SB (small business) communities, copy and basic creative development (using pre-approved Xero Canva templates) from Xero to the Partner Community (AB)/external social channels (AB and SB), aligned with and informed by Xero’s Social editorial calendar; Be a part of the Xero Global Social team. Manage the Xero Partner Community Facebook group for your region which has a lively group of accountants and bookkeepers discussing the issues of the day, making connections and working together to solve problems when issues arise. Eventually, include r/Xero on Reddit and Xero Discussions LinkedIn Group as part of the integrated strategy; Develop, create and curate engaging content that ladders up to our broader social media strategy; Ensure the delivery of successful social media campaigns while supporting business critical KPIs; Work closely with stakeholders across Xero – including Communications, Sales, Commercial, Product and Customer Success – to guide the continuous exchange of information with the community about all that is going on at Xero. Be a champion and advocate for the community with these key internal groups.; Have a strong focus on reporting on the impact and ROI of the activities undertaken.

Requirements

  • Highly proactive and self-motivated with a strong work ethic, proven resilience and positive demeanor; Proven experience creating content for/managing brand social communities for, including maintaining/growing/reporting on community health metrics (engagement, sentiment, impressions etc.); Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution; Excellent copywriting, visual storytelling and communication skills; Strong project management and organisational skills; Focus on measurable impact, and proactively providing regular updates on performance; Team-oriented; Aptitude to quickly come up to speed on new technology concepts; Management of a brand’s online community of users, customers, or followers (whether external brand/closed communities); Experience with content planning, development and execution (copy, basic Canva creative, video/photo capture); Experience shooting/producing for social-first video (CapCut/Premiere Pro editing or post-production skills desirable); Management of an advisory council or similar, desirable but not essential; Technical background, preferably in the cloud or Saas space; Competency in social media tools such as Meta Business Suite, Sprout Social, Canva, as well as social media listening performance analysis (e.g. Community health and reporting) strongly preferred; Bachelor's degree or equivalent