Xenon Pharmaceuticals Inc.

Senior Director, US Patient Marketing

Xenon Pharmaceuticals Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Boston • Massachusetts • United States

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Salary

💰 $279,410 - $308,600 per year

Job Level

Senior

About the role

  • Lead the development of a comprehensive U.S. patient and caregiver marketing strategy, including unbranded disease education and branded patient engagement initiatives
  • Define patient and caregiver value propositions, journey frameworks, and engagement strategies across the continuum of care
  • Ensure a deeply patient‑centric approach that reflects real‑world needs, barriers, and lived experiences
  • Serve as the Patient Marketing lead for U.S. launch readiness, ensuring patient programs, materials, and services are launch‑ready
  • Partner with cross‑functional launch teams to integrate patient marketing into overall brand and launch strategy
  • Develop phased launch plans that evolve from pre‑launch education through post‑launch activation and adherence support
  • Lead development of an integrated, compliant patient engagement ecosystem, including digital, non‑personal, and field‑enabled channels
  • Oversee creation of patient‑focused content, tools, and resources that support education, onboarding, activation, and persistence
  • Leverage data, analytics, and insights to optimize patient engagement and personalize experiences over time
  • Partner closely with Patient Advocacy to ensure patient voices and perspectives are embedded across strategy, content, and programs
  • Support development and execution of patient advisory boards and community engagement initiatives
  • Ensure alignment with advocacy partners while maintaining compliance and transparency
  • Collaborate with Medical Affairs, Patient Services, Market Access, Legal, Regulatory, Compliance, and Commercial Operations to deliver a cohesive patient experience
  • Partner with Insights & Analytics to define success metrics, monitor performance, and continuously improve patient programs
  • Act as the patient marketing subject‑matter expert to senior leadership and cross‑functional stakeholders
  • Select, manage, and lead external agency partners and vendors
  • Own patient marketing budgets, ensuring effective resource allocation and ROI
  • Ensure all activities adhere to regulatory, legal, and promotional review requirements
  • Build, mentor, and lead a high‑performing Patient Marketing team
  • Foster a culture of collaboration, accountability, innovation, and patient‑first thinking
  • Develop patient marketing capabilities that can scale with portfolio and organizational growth
  • Develop and propose short- and long-term objectives for the function in accordance with overall Company strategies and plans
  • Plan and manage budget proposals and approved budgets in accordance with the Company’s strategic and operating plans and Finance policies
  • Recruit, lead, direct, develop, coach and evaluate direct reports, if any, in accordance with the Company’s Human Resource policies and practices
  • Act in accordance with Company policies, including, for example, the Code of Business Conduct and Ethics and ensure policies are understood and followed by direct reports, if any
  • Other duties as assigned

Requirements

  • Minimum undergraduate degree. 12+ years of relevant management experience or combination of degrees and experience
  • Proven experience leading patient marketing strategy
  • Demonstrated success building and leading high‑impact teams in a matrixed environment; and collaborating and influencing cross-functionally
  • Deep understanding of regulatory and compliance requirements related to patient marketing
  • Strong strategic thinking, communication, and executive presence; outstanding project and budget management skills and track record for managing multiple vendors
  • Ability to travel up to ~25%
Benefits
  • Our Total Rewards program includes base salary, target bonus, and stock options
  • Full range of benefits including medical, dental, vision, short-& long-term disability, accidental death & dismemberment, and life insurance programs
  • Employee Assistance Program, travel insurance, and retirement savings programs with company matching contributions
  • Xenon encourages time to rest and re-charge through vacation, personal days, sick days, and an end-of-year company shutdown
  • Xenon highly values employee development and has an expanding Training, Learning & Development program, including a Tuition Assistance program for advanced degrees
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
patient marketing strategybudget managementproject managementdata analyticspatient engagementcompliance requirementscontent creationlaunch readinesscross-functional collaborationteam leadership
Soft Skills
strategic thinkingcommunicationexecutive presencecollaborationinfluencementoringaccountabilityinnovationcoachingproblem-solving
Certifications
undergraduate degree