Principal Digital Content Architect – DAM Lead

Xcel Energy

Principal Digital Content Architect responsible for content governance and strategy at Xcel Energy. Overseeing digital assets for customer-facing channels and driving content reuse and adoption.

Posted 6/19/2026full-timeMinneapolis • Colorado, Minnesota • 🇺🇸 United StatesSenior💰 $97,600 - $138,600 per yearWebsite

Tech Stack

Tools & technologies

AEMGraphQL

About the role

Key responsibilities & impact

Design and govern AEM content models (Content Fragment Models, Editable Templates, Core Components, and Edge Delivery Services blocks) and the headless delivery standards that go with them, including GraphQL queries, Content Fragment APIs, persisted queries, and caching strategy.
Own the composable-content strategy: structured content that decouples authoring from delivery and supports an instant Dark Sky Emergency Response pivot without code deployment.
Own AEM Assets as the enterprise DAM end-to-end: metadata schemas, Smart Tags, taxonomy, folder architecture, collections, and the full asset lifecycle from single- and bulk-ingestion through versioning, expiration, takedown, and archival.
Govern asset rights, licensing, and DRM, including talent rights, geographic restrictions, license windows and embargoes, watermarking, and immutable audit logs.
Stand up and enforce C2PA content credentials and provenance for AI-generated creative, especially safety-critical media for outage, restoration, and hazard scenarios.
Model structured content for dynamic energy-data surfaces (bills, usage, outage status, program eligibility) so the same content powers web, mobile, email, and AI experiences without rework.
Design and operate approval and review workflow orchestration in AEM and Workfront, including multistep approvals, conditional routing, and regulatory, legal, and brand review gates with automated status tracking from draft through archive.
Own API-first interoperability across the martech and enterprise stack, including CMS, PIM, MAP, CDP, AEP, creative tools, and CDNs, so assets, metadata, and performance signals flow bidirectionally across the ecosystem.
Establish a granular permissions and access model and stand up a cross-functional governance forum (brand, legal, compliance, IT, product, and business-unit representatives) that reviews proposed model and taxonomy changes for reuse, state-level adaptation, accessibility, and regulatory archival before approval.
Partner with the AEP Data Engineer on XDM content schemas and content-event instrumentation, with Content Strategy on upstream taxonomy, and with Creative Ops on asset intake.
Drive adoption across business units through ongoing user training, enablement, and change-management programming, and keep the system trustworthy through periodic data-hygiene audits, metadata gap remediation, source-system mapping, and continuous quality-improvement cycles.
Define and report DAM and content-architecture KPIs (time-to-find, asset reuse rate, compliance incidents, license-expiration exposure, adoption rates, search effectiveness, and integration health) and feed performance insights back to content, creative, and business teams.
Manage DAM and content-platform vendor relationships: evaluate API-first design, GenAI governance, DRM, and compliance capabilities; review roadmaps against utility-specific needs; and track total cost of ownership.

Requirements

What you’ll need

Bachelor's degree in communications, marketing, journalism, public relations or related field or equivalent combination of education and experience.
Advanced degree preferred.
At least 10 years related experience in corporate or agency setting with demonstrated leadership in strategic planning and execution.
Ability to prioritize, manage and work on multiple projects.
Experience in communications with demonstrated ability to deliver effective and strategic messages to audiences ranging from front line employees to senior executives.
Experience leveraging technology.
Demonstrated leadership capabilities in project management.
Demonstrated ability to meet business and financial objectives.
Adobe Certified Expert AEM Sites Architect or AEM Assets preferred.
Experience with Edge Delivery Services document-model authoring preferred.
DITA / AEM Guides experience for technical-content architectures preferred.
Experience deploying C2PA / content-credential workflows for AI-generated media preferred.
Multi-state / multi-brand content architecture experience preferred.
Utility or regulated-industry content governance background preferred.

Benefits

Comp & perks

Annual Incentive Program
Medical/Pharmacy Plan
Dental
Vision
Life Insurance
Dependent Care Reimbursement Account
Health Care Reimbursement Account
Health Savings Account (HSA) (if enrolled in eligible health plan)
Limited-Purpose FSA (if enrolled in eligible health plan and HSA)
Transportation Reimbursement Account
Short-term disability (STD)
Long-term disability (LTD)
Employee Assistance Program (EAP)
Fitness Center Reimbursement (if enrolled in eligible health plan)
Tuition reimbursement
Transit programs
Employee recognition program
Pension
401(k) plan
Paid time off (PTO)
Holidays
Volunteer Paid Time Off (VPTO)
Parental Leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

AEM content modelsGraphQL queriesContent Fragment APIscaching strategyAPI-first interoperabilitymetadata schemasC2PA content credentialsdynamic energy-data surfacescontent-architecture KPIsproject management

Soft Skills

leadershipstrategic planningcommunicationprioritizationchange managementuser trainingcollaborationorganizational skillsproblem-solvingdata hygiene

Certifications

Adobe Certified Expert AEM Sites ArchitectAdobe Certified Expert AEM Assets