Principal Digital Marketing Consultant
Xcel Energy
full-time
Posted on:
Location Type: Hybrid
Location: Minneapolis • Colorado • Minnesota • United States
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Salary
💰 $97,600 - $138,600 per year
Job Level
About the role
- Leads the development of integrated digital marketing campaigns that deliver on brand strategy and campaign pillars
- Brings cross-channel (social, digital platforms, media channels) expertise and best practices to inform strategic recommendations and tactical plans
- Guides integrated digital marketing projects by partnering with internal team and agency partners to deliver marketing strategy, paid approach, content development, publishing and reporting
- Provides overall project leadership within a business area or company-wide
- Directs activities including project analysis, needs assessment, budget, and strategic implementation
- Develops, documents and improves processes, recommending updates and needs to cross-functional teams
- Researches digital marketing trends and stays abreast of best practices including paid media, social media, and content trends, and presents insights to broader team
- Uses platform data and analytics to ground insights and develop strategies and tactics that support business goals
- Owns relationships with external partners, including vendors and agencies, social media management tool, and platforms like Google, Meta and other social platforms, to ensure project production meets quality and timing requirements; creative implementation on social channels is accurate, receives invoices and initiates payment process, including ensuring correct budget codes are used
- Understands and supports Xcel Energy's brand; understands and demonstrates behaviors in accordance with the corporate values
- Works with leaders within the business area to develop, implement, and monitor budgets for specified campaigns and media initiatives
- Ensures that leaders have an understanding of the process for developing budget recommendations and tracking
- Mentors and trains team members as appropriate as a senior level individual contributor
Requirements
- Bachelor's degree in communications, marketing, journalism, public relations or related field or equivalent combination of education and experience
- 10+ years experience in corporate or agency setting
- Demonstrated success in creating and implementing digital marketing plans, managing paid media campaigns, and communicating across platforms
- Ability to prioritize, manage, and work on multiple projects with many stakeholders
- Experience in communications with demonstrated ability to deliver effective and strategic messages to audiences ranging from front line employees to senior executives
- Experience leveraging technology
- Demonstrated leadership capabilities in project management
- Demonstrated ability to meet business and financial objectives
Benefits
- Annual Incentive Program
- Medical/Pharmacy Plan
- Dental
- Vision
- Life Insurance
- Dependent Care Reimbursement Account
- Health Care Reimbursement Account
- Health Savings Account (HSA) (if enrolled in eligible health plan)
- Limited-Purpose FSA (if enrolled in eligible health plan and HSA)
- Transportation Reimbursement Account
- Short-term disability (STD)
- Long-term disability (LTD)
- Employee Assistance Program (EAP)
- Fitness Center Reimbursement (if enrolled in eligible health plan)
- Tuition reimbursement
- Transit programs
- Employee recognition program
- Pension
- 401(k) plan
- Paid time off (PTO)
- Holidays
- Volunteer Paid Time Off (VPTO)
- Parental Leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingpaid media campaignscontent developmentproject managementbudget managementdata analyticsprocess improvementcampaign strategycross-channel marketingtrend analysis
Soft Skills
leadershipcommunicationprioritizationstakeholder managementmentoringstrategic thinkingcollaborationproblem-solvingadaptabilityinsight presentation