Xcel Energy

Art Director

Xcel Energy

full-time

Posted on:

Location Type: Hybrid

Location: Denver • Colorado • Minnesota • United States

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Salary

💰 $84,900 - $120,566 per year

Job Level

Lead

About the role

  • Oversees and evolves brand governance and design standards to ensure a cohesive, impactful brand strategy articulation.
  • Develop, design and produce digital, video and print content across various mediums to support Xcel Energy’s strategic marketing priorities
  • Consults on development of ad and media plan briefing documents, from a creative perspective, to ensure consistency with brand strategy and product/program goals.
  • Direct and manage complex, multifaceted projects and programs.
  • Proactively seeks and mines creative opportunities that achieve company goals and appropriately enlists internal management and agency resources to address client opportunities/challenges.
  • Develops a thorough knowledge and understanding of Xcel Energy business, products, markets, trends, and internal organization dynamics
  • Budget/financial management awareness and ownership as assigned and maintain a thorough and current knowledge of Xcel Energy programs and products.

Requirements

  • BA in Advertising, Marketing, Communications or related field or a combination of education and experience providing equivalent knowledge
  • 5 years of, advertising, communications or brand marketing experience which includes agency and ideally, client side experience.
  • Demonstrated in-depth knowledge of brand, advertising and promotion principles
  • Working knowledge of agency disciplines, process and workflow
  • Well versed in all tactical aspects of branding, advertising and sponsorships to include but not limited to; broadcast, print, out-of-home, digital, social and promotions
  • Committed to collaboration and has experience working across marketing, brand and communications channels
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand governancedesign standardsdigital content productionvideo content productionprint content productionad and media planningbudget managementfinancial managementbranding principlesadvertising principles
Soft Skills
collaborationproject managementcreative problem solvingcommunicationconsultationstrategic thinkinginternal resource managementclient relationship managementteam leadershipadaptability
Certifications
BA in AdvertisingBA in MarketingBA in Communications