Regional Marketing Manager

XBOW

. Own and execute XBOW’s regional marketing strategy across EMEA, with primary focus on UKI, Nordics, Benelux, and France .

Posted 4/21/2026full-timeRemote • 🇪🇺 Anywhere in EuropeMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own and execute XBOW’s regional marketing strategy across EMEA, with primary focus on UKI, Nordics, Benelux, and France
Build and scale integrated regional programs, including field events, executive briefings, webinars, campaigns, and community initiatives
Partner closely with Sales to support pipeline generation, account-based initiatives, and strategic regional opportunities
Localize global messaging, positioning, and campaigns to ensure strong cultural, language, and market relevance across EMEA
Collaborate with Product Marketing to translate XBOW’s technical capabilities into compelling regional narratives, vertical use cases, and proof points
Work with Partners and Alliances to design and execute joint marketing programs in-region
Own regional event strategy, including industry conferences, owned events, executive roundtables, and partner-led activations
Coordinate with Content and Communications teams to support regional content needs, PR moments, and thought leadership opportunities
Manage regional marketing budgets, timelines, agencies, and vendor relationships
Define and track success metrics for EMEA marketing, including pipeline impact, engagement, and regional brand awareness
Act as the voice of EMEA internally, sharing market insights, customer feedback, and competitive intelligence

Requirements

What you’ll need

Strong experience in regional, field, or demand generation marketing, ideally in B2B SaaS or cybersecurity
Proven track record building and scaling marketing programs across multiple European markets
Experience partnering closely with Sales and GTM teams to drive measurable pipeline and revenue outcomes
Excellent project management and execution skills—you can own programs end-to-end and operate with high autonomy
Strong written and verbal communication skills, with the ability to adapt messaging for different countries and buying audiences
Comfort operating in a fast-growing, high-ambiguity startup environment
Highly collaborative mindset with the ability to influence across functions
Bonus if you have: Experience marketing technical or developer-focused products (security, infrastructure, AI platforms)
Familiarity with EMEA security markets and buying motions, particularly in UKI, DACH, Benelux, Nordics, or France
Experience running partner, channel, or ecosystem marketing programs
Experience localizing campaigns across multiple languages and cultures
Background in early-stage or category-creation go-to-market environments.

Benefits

Comp & perks

Competitive salary, clear performance-based incentives, and equity package, making you an integral part of XBOW’s growth story.
Significant opportunities to progress within the sales organization and shape your career trajectory as we scale.
You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

regional marketingfield marketingdemand generation marketingB2B SaaS marketingcybersecurity marketingproject managementpipeline generationaccount-based marketingcampaign localizationpartner marketing

Soft Skills

communication skillscollaborationinfluenceautonomyadaptabilityproject executioncultural awarenesscustomer feedback integrationcompetitive intelligencestrategic thinking