Campaign Marketing Manager
XBOW
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $100,000 - $135,000 per year
About the role
- Own campaign strategy and execution across key moments like demo requests, evaluation, activation, and expansion
- Build and run lifecycle campaigns across in-product messaging, email, and light outbound
- Work closely with Product to highlight key value moments and shorten time to value
- Segment and tailor campaigns by persona and intent, including CISOs, AppSec, and engineering leaders
- Partner with Sales and RevOps to improve demo quality, conversion, and pipeline velocity
- Track performance, run experiments, and iterate based on product usage and revenue data
Requirements
- 4–7+ years of experience in growth, lifecycle, or product marketing
- Proven experience running lifecycle campaigns for a technical product
- Strong messaging instincts — able to simplify complex products
- Comfort working closely with Product, Sales, and RevOps
- Data-driven mindset with strong experimentation skills
- Bonus: Experience marketing to security, DevOps, or technical buyers
Benefits
- Competitive salary, clear performance-based incentives, and equity package
- Significant opportunities to progress within the sales organization
- You'll directly impact XBOW’s mission to revolutionize cybersecurity
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign strategylifecycle campaignsin-product messagingemail marketingoutbound marketingdata analysisexperimentation
Soft Skills
strong messaging instinctsdata-driven mindsetcollaborationcommunication