Own and scale XBOW’s global field and partner marketing strategy, aligned to regional GTM priorities across AMER, EMEA, and APJ
Act as a player/coach, directly executing programs while building the team, processes, and infrastructure to support global scale
Own territory-level field marketing execution in priority regions, partnering closely with Regional Sales Leaders to drive pipeline and revenue
Design and deliver regional field programs including events (virtual and in-person), executive engagements, ABM programs, roadshows, and sales plays
Build and operationalize partner marketing programs with MSSPs, GSIs, cloud partners, and channel partners to drive joint pipeline and co-selling success
Partner deeply with Sales, Revenue Operations, and Demand Gen to align campaigns to targets, coverage models, and deal stages
Develop regional messaging frameworks that localize global narratives while maintaining consistency and brand integrity
Enable partners with the right messaging, campaigns, sales plays, and assets to represent XBOW effectively in-market
Define and track field and partner marketing performance metrics including pipeline creation, sourced/influenced revenue, partner contribution, and ROI
Identify gaps and opportunities across regions and proactively adapt programs to meet local market needs
Hire, mentor, and lead a high-performing global field and partner marketing team as the business scales

Requirements

Significant experience in field marketing, partner marketing, or regional GTM roles in B2B SaaS
Proven experience operating as a player/coach, balancing hands-on execution with leadership and team building
Strong understanding of enterprise and mid-market sales motions, including direct sales and partner-led GTM
Experience supporting global or multi-region go-to-market teams, with sensitivity to regional nuances and scale challenges
Ability to partner effectively with Sales leadership and influence without authority
Strong program management skills with a bias for execution and measurable outcomes
Comfort operating in ambiguity and building structure in fast-growing environments
Bonus: Experience in cybersecurity, offensive security, AppSec, or infrastructure platforms
Bonus: Background working with MSSPs, GSIs, cloud marketplaces, or channel ecosystems
Bonus: Experience in marketing to public sector audiences
Bonus: Experience supporting ABM, executive programs, and complex enterprise deal cycles
Bonus: Familiarity with international field marketing considerations (regional compliance, localization, partner ecosystems)
Bonus: Experience scaling a field or partner marketing function from early stage to growth

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

field marketingpartner marketingregional GTMprogram managementABM programspipeline creationROI trackingsales playsexecutive engagementslocalization

Soft Skills

leadershipteam buildinginfluence without authorityadaptabilitycommunicationmentoringexecution biasstrategic thinkingcollaborationproblem-solving