XBOW

PLG Campaign Marketing Manager

XBOW

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $135,000 per year

About the role

  • Own PLG campaign strategy and execution across key moments like demo requests, evaluation, activation, and expansion
  • Build and run lifecycle campaigns across in-product messaging, email, and light outbound
  • Work closely with Product to highlight key value moments and shorten time to value
  • Segment and tailor campaigns by persona and intent, including CISOs, AppSec, and engineering leaders
  • Partner with Sales and RevOps to improve demo quality, conversion, and pipeline velocity
  • Track performance, run experiments, and iterate based on product usage and revenue data

Requirements

  • 4–7+ years of experience in growth, lifecycle, or product marketing
  • Proven experience running PLG or lifecycle campaigns for a technical product
  • Strong messaging instincts — able to simplify complex products
  • Comfort working closely with Product, Sales, and RevOps
  • Data-driven mindset with strong experimentation skills
  • Bonus if you have experience marketing to security, DevOps, or technical buyers
  • Bonus if you have experience with PLG tools (e.g., HubSpot, Segment, Amplitude, Pendo, Intercom)
  • Bonus if you have a background in SaaS, security, or developer-focused products
  • Bonus if you have experience supporting both self-serve and enterprise sales motions
Benefits
  • Competitive salary, clear performance-based incentives, and equity package
  • Significant opportunities to progress within the sales organization and shape your career trajectory as we scale.
  • You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketinglifecycle marketingproduct marketingcampaign strategydata analysisexperimentation
Soft Skills
messaging instinctscollaborationdata-driven mindset