Digital Marketing Manager

Xapien

Digital Marketing Manager driving growth within Xapien's AI-driven third party screening market. Oversee measurement, budget, and strategy for digital marketing initiatives across channels.

Posted 7/28/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing paid media strategies across LinkedIn Campaign Manager and Google Ads, with a strong focus on ABM principles and data-driven optimization. Proficient in managing digital marketing budgets, performance reporting, and integrating marketing efforts with sales functions to drive qualified pipeline growth.

Highest-signal resume keywords

Digital Marketing ExperienceABM StrategyLinkedIn Campaign ManagerGoogle AdsHubSpot Reporting

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingABM PrinciplesConversion Rate OptimisationLead Generation CampaignsAnalyticsTaggingTrackingUTM DisciplineJourney MappingCMS Experience

Soft Skills

Clear CommunicationAttention to DetailOptimisation MindsetConfidence in Presenting

Tools & Technologies

Google Tag ManagerHubSpotLinkedIn Campaign ManagerGoogle Ads

Industry Keywords

B2B SaaSSales DevelopmentPerformance ReportingData HygieneAttribution Modelling

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Execute paid media end to end across LinkedIn Campaign Manager and Google Ads, covering ABM strategy, setup, audience and creative structure, and daily optimisation.
Own the digital marketing budget across paid channels. Set quarterly allocation across LinkedIn and Google, manage pacing and reallocation in-flight, and report on spend efficiency to senior leadership.
Own paid asset production across three verticals (Corporates, Financial Services, Legal), translating content team output into channel-ready creative and copy, and iterating based on performance data.
Cross-channel performance reporting across paid, organic, website and landing pages. Includes website analytics and conversion rate analysis.
Flag accounts and individuals showing buying intent (campaign engagement, site behaviour, event attendance, content consumption) to the marketing, SDR, sales, and customer success teams.
UTM governance, conversion tracking, Google Tag Manager including Consent Mode, and clean attribution from click through to pipeline. Drive measurement maturity toward influenced-pipeline thinking.
Run a recurring revenue marketing sync with sales teams to review intent signals and account prioritisation, and use conversion-to-meeting and conversion-to-opportunity data to refine targeting and scoring.
Report to senior leadership on pipeline sourced and influenced, cost per qualified opportunity, ROI, and the strategic context behind the numbers (channel mix decisions, what's working, what isn't).
Own how marketing leads and accounts are routed to the sales teams, in partnership with sales leadership, with opportunities to develop qualification and scoring criteria.
Own the integration between paid ad accounts (LinkedIn, Google) and HubSpot so that ad spend, lead capture and attribution data flow cleanly into the CRM.
Manage HubSpot forms and notifications.
In HubSpot, manage the custom report builder, dashboards, attribution modelling, data hygiene, and harder edge cases such as event and contact-level attendance reporting where events rarely create new contacts cleanly.

Requirements

What you’ll need

5+ years of digital marketing experience in B2B SaaS.
Strong understanding of ABM principles and how they apply in B2B SaaS.
Experience working closely with sales and SDR functions to convert marketing engagement into qualified pipeline.
Clear communicator with strong attention to detail and an optimisation mindset.
Expert in LinkedIn Campaign Manager and Google Ads.
Strong tagging, tracking and UTM discipline.
Google Tag Manager, including Consent Mode.
HubSpot reporting, dashboards, attribution, data hygiene.
Strong analytical skills and comfort owning the measurement framework.
Confident presenting to senior stakeholders.
Proven use of AI and automation in day-to-day marketing work.
Conversion rate optimisation and journey mapping.
Lead generation campaign experience.
CMS experience (preferably WordPress).

Benefits

Comp & perks

Private health insurance to keep you in tip-top condition.
Life Insurance – let's hope nobody ever needs this!
Unlimited holidays – yes, it really is uncapped – take the time you need, when you need it.
Everyone is learning, developing and challenging themselves so we have a £1k professional development fund per year if you want to learn new skills, even new things outside of work.
Most importantly of all, we will work with you, to help you realise your fullest potential, always.