Product Marketing Lead

Xapien

Product Marketing Lead at Xapien shaping due diligence industry's future. Collaborating across teams to accelerate market expansion of AI-driven platform.

Posted 7/28/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing for B2B SaaS, with a strong focus on developing go-to-market strategies, competitive positioning, and sales enablement materials. Proven ability to translate complex AI capabilities into clear business benefits while building relationships with analysts and customers.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market Strategy DevelopmentAccount-Based Marketing (ABM)Sales Enablement Material CreationCompliance and Risk Management Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMarket ResearchCompetitive AnalysisCampaign DevelopmentContent DevelopmentCustomer Advisory Board InitiativesAnalyst Relations ManagementROI CalculatorsSales Deck CreationDemo Video Production

Soft Skills

CollaborationCommunicationCustomer Advocacy BuildingStrategic ThinkingRelationship Management

Industry Keywords

B2B SaaSRegTechFinTechEnterprise SoftwareLegal TechnologyRisk ManagementComplianceMarket IntelligenceMagic QuadrantsMarket Guides

About the role

Key responsibilities & impact

Partner with Product Managers to translate complex AI capabilities into clear business benefits and value propositions for diverse personas
Conduct customer & market research and competitive analysis to inform product & go-to-market strategies
Develop competitive product positioning and messaging frameworks
Develop and execute product launch campaigns and content for new features and capabilities including positioning frameworks, marketing campaigns & sales enablement material
Create sales enablement materials for diverse markets and use cases including sales decks, battlecards, demo videos, training packs, ROI calculators, case studies and more
Work with our content function to develop landing pages, thought leadership, webinar and event content that showcases our platform's capabilities and value proposition
Build advocacy programs that leverage satisfied customers for marketing and sales activities
Own our analyst relations programme building relationships with Gartner, Forrester and other relevant firms to shape how they cover Xapien, actively soliciting their market intelligence and feedback to inform product strategy, and working towards recognition in key Magic Quadrants and Market Guides
Own & develop content for our community product room
Develop customer advisory board initiatives to drive product feedback and market validation

Requirements

What you’ll need

7+ years of product marketing experience in B2B SaaS, preferably in RegTech, FinTech, or enterprise software
Experience in compliance, risk management, legal technology, or adjacent markets strongly preferred
Demonstrated success in developing go-to-market strategies for complex technology solutions
Proven track record of marketing to both mid-market and enterprise segments, including experience with Account-Based Marketing (ABM) strategies and tools

Benefits

Comp & perks

Private health insurance to keep you in tip-top condition.
Life Insurance – let's hope nobody ever needs this!
Unlimited holidays – yes, it really is uncapped – take the time you need, when you need it.
£1k professional development fund per year if you want to learn new skills, even new things outside of work.
Employee shares & equity programme.