Communications Specialist – Strategic Priorities

WVU Online

Communications Specialist supporting West Virginia University’s strategic marketing, content, events, and brand initiatives. Creating communications for internal and external audiences across digital, print, social, and video channels.

Posted 8/10/2026full-timeMorgantown • Virginia, West Virginia • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong written communication skills and the ability to create engaging content across various platforms while adhering to brand guidelines. Proficient in project management and capable of coordinating marketing initiatives and events effectively.

Highest-signal resume keywords

Bachelor's Degree In CommunicationsContent CreationProject ManagementWritten Communication SkillsMicrosoft Office Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingBasic Visual Asset CreationMarketing AnalyticsSocial Media ManagementEvent Coordination

Soft Skills

Interpersonal SkillsOrganizational SkillsProblem-Solving SkillsAttention To DetailAdaptability

Tools & Technologies

Research ToolsAudio-Video EquipmentComputer Proficiency

Certifications & Qualifications

Valid Driver's License

Industry Keywords

MarketingPublic RelationsBrand GuidelinesEmerging TrendsInternal Communications

About the role

Key responsibilities & impact

Draft marketing materials, website content, email newsletters, social media posts, press releases, articles, scripts, and talking points while adhering to WVU writing styles and brand guidelines
Manage and create content, including copywriting and basic visual asset creation, for Facebook, Twitter, Instagram, and LinkedIn
Support marketing tactics across internal communications, external communications, print pieces, websites, social media, and video
Coordinate and/or provide support for major events, campaigns, and initiatives
Stay current with emerging trends in marketing, web design, and social media
Work with Strategic Priorities colleagues to strengthen the WVU brand and articulate the University's mission, goals, and identity
Support project planning and coordinate execution from start to finish, monitoring progress and deadlines with guidance from senior staff
Utilize research tools, critical thinking, and editorial capabilities in communications
Participate in department and project meetings as required

Requirements

What you’ll need

Bachelor's degree in communications, marketing, public relations, or a related field required
Minimum of two years of related work experience
Any equivalent combination of related education and/or experience will be considered
Exceptional written communications skills
Ability to manage multiple projects in a fast-paced environment
Basic understanding of marketing goals, tracking, and analytics
Ability to handle confidential information
Strong interpersonal, organizational, and problem-solving skills
Strong attention to detail and ability to meet deadlines
Ability to adapt to changing priorities and learn new tools or strategies quickly
Ability to work independently and as part of a team
Ability to occasionally support time-sensitive tasks outside normal working hours
Skilled proficiency with Microsoft Office suite
Valid Driver's License
Ability to lift objects up to 30 pounds
Daily use of a computer, keyboard, printer, and other audio-video equipment
All qualifications must be met by the time of employment

Benefits

Comp & perks

37.5-hour work week
13 paid holidays
24 annual leave (vacation) days per year
18 sick days per year
A range of health insurance and other benefits
401(a) retirement savings with 6% employee contribution match
Eligibility to continue health insurance and other retiree perks
Wellness programs