Public Relations Specialist

WVU Online

Public Relations Specialist managing social media and PR initiatives for West Virginia University's Washington Center. Collaborating with teams to enhance visibility and reputation across platforms.

Posted 7/30/2026full-timeMorgantown • Virginia, West Virginia • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media management, multimedia content creation, and event marketing, with a strong focus on enhancing visibility and engagement through innovative strategies. Proficient in communications principles, creative writing, and analytics to inform decision-making.

Highest-signal resume keywords

Social Media ManagementMultimedia Content CreationEvent MarketingCreative Writing and EditingAnalytics Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Video EditingPhoto EditingWeb Research MethodsDesktop PublishingContent Management Systems

Soft Skills

Clear CommunicationCollaborationCreative Thinking

Tools & Technologies

FacebookInstagramLinkedInYouTubeTikTok

Certifications & Qualifications

Driver’s License

Industry Keywords

Communications PrinciplesMedia TechniquesMarketing TechniquesJournalism PrinciplesEditorial Standards

About the role

Key responsibilities & impact

Research, edits, designs, prepares and distributes various videographic products: e.g., YouTube recordings of lectures, speeches, and debates; reels for various social-media platforms; etc.
Markets and participates in on-campus and off campus special events
Administers the collection of event information for distribution to participants and clientele
Evaluates and analyzes each event; ensures established objectives and needs are met
Collects and analyzes information about newsworthy University events
Designs, writes and oversees the production of web-based promotional materials for special events
Identify ways to build the visibility of the Washington Center and enhance its reputation through innovative use of social media platforms
Work closely and collaboratively with members of the Washington Center colleagues as well as social media managers and partners across campus engaging with them regularly and always looking for opportunities to collaborate; to work as an extended team on key projects and initiatives
Daily posting/management/engagement on Facebook, Instagram, LinkedIn, YouTube, TikTok, etc.
Manage a social media calendar and content management system, scheduling posts and collaborating with colleagues to ensure a timely flow of communications that meet Center goals
This role involves shooting, editing, and managing multimedia content alongside crafting written posts that align with the Center’s established social media strategy to enhance its visibility and reputation across platforms
Create high-quality, visual storytelling content
Ideating, shooting and executing short and long form video and photo projects
Actively engage on social media accounts and monitor messages and comments; to build the visibility of Center initiatives, enhance reputation as well as audience and partner relationships and engagement
Attend Center events to capture live content (video and photo), and promptly edit and post material to engage the Center's audience
Track analytics on social media channels, informing decision-making about the creation and use of digital content on regular basis with monthly reporting

Requirements

What you’ll need

Bachelor’s degree
A minimum of two (2) years of directly related experience, original social-media production and social-media accounts that evidence positive effects on publicity
Knowledge of communications principles, media, and marketing techniques and operations
Knowledge of journalism principles and techniques
Knowledge of editorial and ethical standards for the research and development of journalistic articles and/or presentations
Skill in the use of journalistic and web research methods and techniques
Skill in the operation of personal computers including the use of electronic mail, word processing, spreadsheets, and desktop publishing
Skill in the areas of creative writing and editing
Ability to communicate clearly and concisely to a diverse community utilizing advanced verbal and written communications skills
Licenses/Certifications Driver’s License

Benefits

Comp & perks

37.5-hour work week
13 paid holidays
24 annual leave (vacation) days per year or more based on years of service
18 sick days per year
WVU offers a range of health insurance and other benefits
401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks
Wellness programs