Recruitment and Advising Specialist – Online Programs

WVU Online

Recruitment and Advising Specialist for online programs at West Virginia University. Supporting enrollment growth and providing academic advising to prospective online students.

Posted 4/30/2026full-timeMorgantown • Virginia, West Virginia • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Assist the Director of Online Programs with implementing enrollment growth initiatives.
Support development of scalable lead-nurturing workflows.
Help evaluate enrollment funnel performance and recommend improvements.
Contribute to planning infrastructure supporting future online program launches.
Assist with market-responsive recruitment strategies aligned with workforce demand.
Provide feedback from prospective student interactions to inform program development decisions.
Support cross-campus coordination with Graduate Admissions, WVU Online, and college leadership.
Serve as a primary recruiter for Statler College online academic programs.
Provide high-touch engagement with prospective students from inquiry through matriculation using phone, email, virtual meetings, and CRM-based communication workflows.
Support development and execution of recruitment plans aligned with enrollment targets for online graduate programs.
Assist in building recruitment pipelines for anticipated online undergraduate offerings.
Conduct individualized consultations with prospective students to evaluate program fit and readiness.
Track and analyze recruitment metrics and recommend strategy adjustments.
Support digital lead nurturing campaigns in collaboration with marketing partners.
Represent Statler College online programs at virtual recruitment events, employer partnerships, webinars, and professional conferences as appropriate.
Identify enrollment barriers and recommend improvements to admissions and onboarding workflows.
Maintain accurate documentation in CRMs (i.e., Slate, Banner) of recruitment activity and student engagement.
Represent Statler College in the monthly cross-college meeting of Online Program Contacts.
Provide transition advising support to newly admitted online students prior to first-term enrollment.
Assist students in understanding degree pathways, policies, timelines, and expectations specific to online engineering programs.
Monitor student engagement during early program progression to support retention.
Connect students with institutional resources, including tutoring, career services, technical support, and graduate student services.
Assist with interpreting curriculum pathways and progression milestones.
Support onboarding programming for new online students.
Maintain advising documentation consistent with university policies and FERPA requirements.
Collaborate with program coordinators and faculty to escalate student concerns when appropriate.

Requirements

What you’ll need

Bachelor’s degree in a relevant field.
A minimum of three (3) years of experience involving professional work of an independent nature that demonstrates a strong commitment to customer service and the ability to creatively solve problems.
A minimum of one (1) year of work experience in a recruiting/advising role, sales, customer acquisition, and/or customer retention.
Any equivalent combination of related education and/or experience will be considered.
Knowledge, Skills, and Abilities
Demonstrated positive, results-oriented attitude, including in times of uncertainty and change.
Superior ability to approach people and converse effectively regarding online education.
Demonstrated success in a sales/outcome-focused role.
Consultative recruitment communication style.
Demonstrated ability to guide adult and working-professional learners.
Comfortable in interpreting technical degree pathways.
Demonstrated ability to manage high-volume prospect pipelines.
Experience supporting persistence in online learners.
Initiative in building new processes where infrastructure is emerging.
Ability to collaborate across decentralized academic units.
Ability and willingness to work evenings or weekends as necessary.

Benefits

Comp & perks

37.5-hour work week
13 paid holidays
24 annual leave (vacation) days per year or more based on years of service
18 sick days per year
WVU offers a range of health insurance and other benefits
401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks.
Wellness programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM-based communication workflowsrecruitment metrics analysislead-nurturing workflowsenrollment funnel evaluationconsultative recruitmentcustomer acquisitioncustomer retentiondegree pathways interpretationstudent engagement monitoringonboarding programming

Soft Skills

customer serviceproblem-solvingcommunicationcollaborationinitiativeresults-oriented attitudeconsultative communication styleability to guide adult learnersadaptabilityhigh-volume pipeline management