WunderGraph

Marketing

• Own and evolve the Go-To-Market strategy across all channels
• Run growth experiments across the funnel and see what works best
• Launch integrated campaigns (digital, content, partnerships, events)
• Shape and refine messaging and positioning that speaks to developers, platform engineers, and CTOs
• Build, track, and optimize the marketing funnel with precision
• Collaborate cross-functionally with Sales, Product, and Success for alignment and shared goals
• Implement and manage tools like Salesforce, Koala, Active Campaign, analytics, and automation
• Lead thought leadership initiatives: blogs, conferences, webinars
• Develop and scale brand identity and awareness
• Recruit and lead a small, high-performing marketing team as needed

Vice President of Marketing