
Performance Marketing Manager, DACH
Wunderflats
full-time
Posted on:
Location Type: Hybrid
Location: Berlin • Germany
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About the role
- Own performance across tenant and landlord acquisition in the DACH markets.
- Manage budgets and pacing daily, ensuring efficiency and quick responses to shifts.
- Optimize campaigns across Search, PMax, Display, and retargeting and other Performance Marketing Channels.
- Continuously refine targeting, audiences, creatives, bidding strategies.
- Maintain exceptionally high tracking hygiene across platforms, analytics tools, and backend data
- Investigate performance anomalies with a scientific mindset:.
- Query-level and auction insights analysis
- Competitor intensity and seasonality
- Attribution validation
- Cross-platform data comparisonsInvestigate performance anomalies with a scientific mindset:
- Build a full-funnel understanding of user behavior and conversion quality.
- Run structured, hypothesis-driven tests aligned with the team strategy.
- Document every experiment clearly: setup, assumptions, data sources, learnings, and next steps.
- Prepare weekly/monthly performance overviews and deep dives.
Requirements
- 2–4+ years of hands-on performance marketing experience, ideally in a scale-up environment.
- Expert-level proficiency in Google Ads—Search & PMax especially.
- Strong analytical background with the ability to combine platform data, analytics, and backend data.
- A detail-obsessed, methodical working style — you spot anomalies others miss.
- Proven ability to identify the real reason behind performance changes.
- Excellent documentation habits and clarity in written communication.
- A proactive, curious mindset and willingness to “get into the nitty-gritty.
- Experience with Paid Social is a plus.
- Fluent German and English (required).
Benefits
- #empathyculture: Become part of our international team with a scale-up atmosphere, where you as a person really count and your ideas and work make a real impact.
- #worklifeinbalance: Our working hours are flexible and family-friendly. Your main working hours are spent in the office, but you are also welcome to work from home from time to time.
- #personaldevelopment: We support you in your personal & professional development, e.g. through individual training programs, workshops, or participation in trade fairs and conferences.
- #compensationpackage: Receive an attractive compensation package and a company pension plan with a 20% employer contribution.
- #wunderoffice: Work from our brand new office in Berlin (Hackescher Markt), with ergonomically equipped workstations, detox room, playroom, roof terrace and fruit & drinks on us.
- #welovetohavefun: Celebrate with us at our annual summer or winter party, and regular after-work gatherings, and power up in our office with yoga, table soccer and table tennis.
- #morebenefits: A special discounted membership at Urban Sports Club? Decent discounts at FutureBens? Yearly travel ticket? - here you go! - and even more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingGoogle AdsSearchPMaxanalyticsdata analysisbidding strategiescampaign optimizationattribution validationhypothesis-driven testing
Soft Skills
analytical skillsattention to detaildocumentationwritten communicationproactive mindsetcuriositymethodical working styleproblem-solvingteam collaborationadaptability