Writesonic

Product Marketing Manager

Writesonic

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Run end-to-end launches for new features and products: positioning, messaging, landing pages, blog posts, email announcements, social posts, webinars
  • Build launch playbooks by tier: major launches (full campaign), medium (blog + email + social), minor (changelog + in-app)
  • Create and maintain landing pages for each product area (GEO Platform, Action Center, Content Engine, Workflows) in Webflow
  • Write product announcement blog posts that explain the "so what" for customers
  • Plan and produce product webinars and demo sessions (monthly cadence)
  • Create video scripts for product demos and feature walkthroughs
  • Coordinate with product and engineering on release timelines and feature narratives
  • Track launch performance: signups, activation, pipeline influenced
  • Create and update competitive battlecards monthly (Profound, Peec, AirOps, Scrunch, AthenaHQ)
  • Build sales decks, one-pagers, and ROI calculators for enterprise and agency segments
  • Write objection-handling guides based on real sales call feedback
  • Create vertical-specific pitch materials (ecommerce, SaaS, finance, retail, agencies)
  • Run win/loss analysis and feed insights back to product and marketing
  • Attend sales calls to hear customer language and objections firsthand
  • Build the sales resource hub so reps find what they need in under 30 seconds
  • Design onboarding email sequences for self-serve signups (7-day drip with progressive feature discovery)
  • Create in-app messaging and upgrade nudges based on usage triggers
  • Build nurture sequences for enterprise prospects (pre-demo, post-demo, stalled deals)
  • Write pricing page copy and manage the pricing page experience
  • Create customer-facing product roadmap and feature request workflows
  • Optimize trial-to-paid conversion through messaging experiments
  • Build the customer communication playbook: release notes, feature emails, product updates

Requirements

  • 4-6 years in B2B SaaS product marketing, ideally at companies in $2M-$20M ARR range
  • Has launched 10+ features or products end-to-end (not just wrote the brief, but shipped the landing page, email, and webinar)
  • Can write landing page copy, sales decks, and product announcements yourself (not hand off to a copywriter)
  • Has built competitive battlecards and sales enablement materials that reps actually use
  • Experience with product-led growth motions: onboarding emails, in-app messaging, upgrade flows
  • Comfortable with Webflow, Framer, or similar tools to build and update landing pages without engineering help
  • Has run product webinars or demos (comfortable presenting to 50-200 people)
  • Understands the SEO/GEO space or has marketed a technical product to marketing buyers
  • Power user of AI tools. Uses AI to research competitors, draft messaging, build presentations, and move fast
  • Can turn a Slack message from engineering into a customer-facing story in hours, not days
  • Strong project management instincts. You run launches like a producer, not a passenger
  • Experience with marketing automation (HubSpot, Customer.io, Intercom) for lifecycle campaigns
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingfeature launcheslanding page copywritingsales enablement materialsonboarding emailsin-app messagingupgrade flowsSEOproject management
Soft Skills
strong communicationpresentation skillscollaborationanalytical thinkingcustomer-centric mindset