Work closely with the Director of Corporate Marketing to ensure strategic corporate communications initiatives are successfully executed and results track back to OKRs.
Work closely with Wrike’s executive leadership team to build out robust thought leadership campaigns. Develop and execute executive visibility programs, including crafting bylines, keynote scripts, internal communications, and LinkedIn points-of-view that establish our leaders as visionaries in the future of work.
Own the end-to-end management of complex communications campaigns. Apply structured project management methodologies (using Wrike) to drive alignment, accountability, and visibility across distributed teams (Product, Demand Gen, Customer Success) to ensure launches land with maximum impact.
Champion the use of AI within the communications function. Actively pilot and integrate AI tools for research, drafting, and sentiment analysis to increase speed-to-market and efficiency. Stay ahead of the curve on the ethical and reputational nuances of AI to guide our external narrative regarding our own AI product features.
Oversee the press release calendar of upcoming announcements, making recommendations for news that will allow Wrike to stay fiercely competitive and resonate with the media. Craft and distribute on-brand releases. Keep Wrike newsroom up to date.
Work closely with the Product and Product Marketing teams to ensure we are maintaining a strong cadence of product news that demonstrates innovation and underscores leadership in the space.
Collaborate with agency partners to build a robust media presence that produces ongoing coverage tied to thought leadership, product innovation, third-party validation, and more.
Work closely with Wrike’s executive leadership team to build out robust thought leadership campaigns.
Analyze platform and third-party data to create new and unique storylines for the media.
Keep up with the latest trends in the CWM space, as well as themes relevant to the brand, such as Future of Work, collaboration, and workflow automation, and - from those - make smart, fast recommendations for trend-jacking or rapid response.
Work with Customer Marketing to ensure external facing stories hit the mark with what we want to say externally/tell the market.
Make recommendations for new tactics that will help our brand and influence reach new heights.
Track and optimize toward objectives and key results.

Requirements

Bachelor’s degree in Communications, Marketing, or a related field
10 years of experience in communications with at least 5 years of experience in the technology industry and familiarity with the SaaS / Cloud sector
Experience at both an agency and in-house a plus
Intelligent, passionate communicator and storyteller who can take our corporate narrative and apply it to initiatives that drive brand awareness
Demonstrated experience advising C-level executives; You have the confidence and poise to provide media coaching, offer strategic counsel during crises, and capture an executive’s unique voice in written communications
Strong operational mindset with experience managing workflows; Proficiency with Collaborative Work Management platforms (like Wrike, Asana, or Monday) is essential to manage the scope of this role
Proven interest in and understanding of the AI landscape; You are comfortable using AI tools to enhance productivity (e.g., ChatGPT, Jasper, etc.) and have the intellectual curiosity to deeply understand how AI is reshaping the SaaS landscape
Keen eye for spotting trends and making smart, actionable recommendations
Deep understanding of the media landscape, including approaches and tactics and established relationships with contacts at business and tech outlets
Strong interest in ensuring product leadership and innovation shine through in the corporate communications program with the ability to navigate product roadmaps and identify top tier product updates
Strong experience collaborating with a PR agency partner to execute against media plans
Ability to manage a press release calendar and develop releases, from media alerts to major press announcements
Quantitative, analytical, and problem-solving skills; should feel comfortable with data analysis and be able to use data to make decisions and tell a story
Understanding of how social media programs are run, including strategies, tactics, and success metrics.

Benefits

Comprehensive Health Coverage: Enjoy medical, dental, and employer-paid vision insurance.
Security & Support: Benefit from life insurance and employer-paid short- and long-term disability.
Financial Well-Being: Build your future with our 401(k) plan featuring an employer match along with FSA/HSA benefits.
Generous Parental Leave: Cherish every moment with 18 weeks of leave for birth mothers and 4 weeks for non-birth parents.
Community Connections: Engage with our vibrant Wrike Employee Resource Communities (WERC) to connect, grow, and thrive.
Flexible Time Off: Our flexible time off (FTO) policy empowers you to balance work, personal matters, and well-being on your own schedule.
Home Office Support: Enjoy a $500 Working-from-Home stipend to create a comfortable and productive home office.
Celebration & Service: Enjoy 11 paid holidays and 2 volunteer days to rest, recharge, and give back.
Join a team recognized worldwide for leading by example and delivering collaborative work management solutions that empower businesses across the globe.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

communicationsproject managementdata analysismedia coachingstorytellingtrend analysispress release developmentstrategic counselworkflow managementAI tools

Soft skills

intelligent communicatorpassionate storytelleroperational mindsetconfidencepoiseanalytical skillsproblem-solvingcuriositycollaborationrecommendation making