GTM Insights & Analytics Lead

Wrapbook

GTM Insights & Analytics Lead responsible for building and maintaining BI reporting infrastructure for Sales, Marketing, and Finance at Wrapbook. Empowering production teams with data-driven insights and self-serve analytics.

Posted 5/28/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $110,400 - $174,400 per yearWebsite

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Build and maintain the core BI dashboard suite that gives Sales and Marketing self-serve, real-time visibility into pipeline health, funnel conversion, segment-level coverage, campaign contribution, rep attainment, and loss analysis.
Own the GTM data dictionary — metric definitions, filter logic, and calculation rules — and maintain it as the authoritative source of truth across Marketing, Sales, and Finance.
Own the analytical layer of the GTM forecast process: historical conversion rates, pipeline coverage analysis, stage-weighted modeling, and forecast variance diagnosis.
Lead annual bookings planning analysis — historical win rates, segment-level capacity modeling, coverage assessments, and quota calibration inputs — and partner with Strategic Finance on revenue forecasting and GTM investment analysis.
Build scenario models for pricing, segmentation, and GTM structure decisions as needed by RevOps and Sales leadership.
Track campaign performance relative to pipeline contribution goals by segment; surface what's generating pipeline, what isn't, and where investment is misallocated.
Partner with Analytics Engineering to ensure GTM data from Salesforce, Marketo, and adjacent systems is correctly modeled in the data warehouse — flag gaps, validate logic, and escalate data quality issues.
Lead ad-hoc analytical projects supporting key company initiatives: segmentation analysis, market sizing, cohort analysis, win/loss diagnostics, and product-GTM intersection analysis.

Requirements

What you’ll need

Demonstrated track record in GTM analytics, revenue operations analytics, or business analytics within a B2B SaaS environment — with direct experience building reporting infrastructure that business partners use independently.
High proficiency in SQL and Python — defining the right question, structuring the logic to answer it, validating output, and maintaining it as underlying data or business definitions change.
Hands-on experience building dashboards and models in Tableau, Omni, Looker, or an equivalent BI platform.
Familiarity with Salesforce data models and object relationships as source inputs to Snowflake/dbt pipelines — leads, contacts, accounts, opportunities, campaigns, and activities.
Experience partnering with Finance on planning analytics — quota calibration, capacity modeling, and scenario analysis.
The ability to see horizontally across Sales, Marketing, and Finance data and identify patterns and connections that vertical ops roles miss.
Strong communication skills — you translate complex analysis into clear, decision-ready narrative for Sales leadership, Marketing, and the C-suite.
Bonus: experience with Marketo, Outreach, dbt, or modern data stack tooling (Snowflake, Fivetran, or equivalent).

Benefits

Comp & perks

Unlimited Paid Time Off
Work from anywhere in Canada and USA
Health and Dental benefits
Up to $1,500 USD/ $2,025 CAD towards IT set up for your home
Up to 2% matching RRSP / 401K
Learning and Development opportunities
Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLPythondashboard buildingdata modelingforecastingscenario analysispipeline analysiscapacity modelingmetric definitionsdata validation

Soft Skills

strong communicationanalytical thinkingcollaborationproblem-solvingpattern recognitionnarrative translationindependent reportingcross-functional partnershipdata quality awarenessstrategic analysis