Wrapbook

Demand Generation Manager

Wrapbook

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $92,500 - $144,400 per year

About the role

  • Translate business strategy into revenue-generating campaigns: Turn GTM priorities, product launches, and revenue targets into integrated, multi-channel campaigns
  • Own the campaign operating model: coordinate campaign tactics, timelines, and stakeholders including Product Marketing, Demand Gen, Sales, Client Operations, and Marketing Ops
  • Monitor and optimize campaign efficacy: Partner with Demand Generation, Product Marketing, and Marketing Ops to drive clarity around audiences, messaging, campaign optimization, and success metrics
  • Own Wrapbook’s webinar program: Run Wrapbook webinars from concept to completion, including execution, logistics, and live event management

Requirements

  • 3+ years of experience in campaign marketing, demand generation, or integrated marketing roles
  • Proven experience owning end-to-end B2B marketing campaigns that drive pipeline and revenue impact
  • Strong understanding of evergreen, always-on, and launch-driven campaign motions
  • Highly organized operator who thrives in cross-functional, fast-moving environments
  • Strategic thinker who can connect go-to-market goals to execution details
  • Data-driven marketer who uses insights to optimize performance and inform decisions
  • Clear, confident communicator who can align stakeholders and keep teams moving forward
Benefits
  • Unlimited Paid Time Off
  • Work from anywhere in Canada and USA
  • Health and Dental benefits
  • Up to $1,500 USD/ $2,025 CAD towards IT set up for your home
  • Up to 2% matching RRSP / 401K
  • Learning and Development opportunities
  • Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign marketingdemand generationintegrated marketingB2B marketingcampaign optimizationsuccess metricswebinar managementevent management
Soft Skills
organizational skillscross-functional collaborationstrategic thinkingdata-driven decision makingcommunication skills