Design and maintain pre-sale GTM workflows in Salesforce, including routing, scoring, qualification, handoffs, and deal support.
Partner with Marketing Operations to implement lead management and enrichment workflows in Salesforce—including lifecycle state, enrichment timing, routing impact, and data quality checks—so GTM teams operate on accurate, trusted data.
Partner closely with Marketing and Sales Operations to translate GTM processes and motions into scalable, inspectable workflows.
Configure Salesforce using Flows, custom objects, validation rules, reports, dashboards, and light development where appropriate.
Partner with the GTM Systems Architect to implement system designs and provide execution feedback that informs future architectural decisions.
Partner with the SFDC Systems Engineer on complex development, integrations, and platform-level changes.
Implement automation and AI-assisted workflows with appropriate guardrails and human-in-the-loop controls.
Reduce repetitive, manual GTM work by replacing it with durable, failure-resilient workflows.
Establish monitoring and validation mechanisms for high-impact GTM workflows.
Ensure Salesforce configurations remain secure, auditable, and reliable as volume and complexity grow.
Partner closely with the GTM Engineer (Post-Sale) to ensure clean handoffs, shared data models, and end-to-end lifecycle integrity.

Requirements

4–6+ years of experience in Salesforce administration, business systems, RevOps, or GTM operations engineering roles.
Strong hands-on experience with Salesforce configuration (Flows, custom objects, reports, dashboards).
Salesforce Administrator certification strongly preferred.
Working familiarity with Apex, APIs, and integrations, with comfort partnering on deeper development.
Experience supporting Marketing and Sales teams in a B2B SaaS environment.
Strong understanding of demand generation, pipeline creation, and pre-sale GTM workflows.
Experience designing workflows that are reliable, observable, and easy to operate at scale.
Comfort operating in ambiguous, high-impact environments with real business consequences.
Strong systems thinking and a bias toward replacing manual work with scalable processes.
Experience in fintech, payroll, or regulated environments is a plus, but not required.

Benefits

Unlimited Paid Time Off
Work from anywhere in Canada and USA
Health and Dental benefits
Up to $1,500 USD/ $2,025 CAD towards IT set up for your home
Up to 2% matching RRSP / 401K
Learning and Development opportunities
Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Salesforce administrationSalesforce configurationFlowscustom objectsreportsdashboardsApexAPIsintegrationsworkflow design

Soft Skills

systems thinkingproblem-solvingcollaborationadaptabilitycommunicationattention to detailprocess improvementdata quality managementautomation mindsetscalability focus

Certifications

Salesforce Administrator certification