Director, Lifecycle Marketing

Wpromote

Director of Lifecycle Marketing at Wpromote managing enterprise and mid-market clients. Leading innovative marketing strategies across multiple channels to drive acquisition and retention.

Posted 7/9/2026full-timeRemote • 🇺🇸 United StatesLead💰 $109,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, CRM strategy, and customer journey mapping, with a strong focus on driving customer engagement and retention through innovative omni-channel strategies. Proven ability to lead high-performing teams and develop scalable processes that enhance client relationships and business growth.

Highest-signal resume keywords

Lifecycle MarketingCRM StrategyOmni-Channel PersonalizationTeam LeadershipWeb Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Journey MappingSegmentationRetention MarketingMarketing AutomationEmail MarketingPerformance Data AnalysisClient AdvisoryBusiness Development SupportStrategic RecommendationsLifecycle Marketing Strategies

Soft Skills

LeadershipCoachingPerformance ManagementStrategic ThinkingCollaboration

Tools & Technologies

KlaviyoBrazeSFMCHubSpotIterableAttentivePardotMarketoCustomer Data PlatformsCRM Integrations

Industry Keywords

Customer EngagementRetention StrategiesLoyalty ProgramsIntegrated Customer ExperiencesMarketing Technology Ecosystems

About the role

Key responsibilities & impact

Oversee a portfolio of enterprise and mid-market clients
Lead high-performing team members
Drive innovative acquisition and retention strategies across email, SMS, push, loyalty, and other owned channels
Report to the Head of Lifecycle Marketing
Balance client leadership, people management, and strategic growth
Establish scalable team processes, playbooks, and quality standards
Design scalable customer journeys, lifecycle programs, and omni-channel personalization strategies
Provide strategic guidance across major CRM and automation platforms
Partner with cross-functional teams to develop integrated customer experiences

Requirements

What you’ll need

6+ years of experience in lifecycle marketing, CRM, retention marketing, marketing automation, or email marketing
Experience leading and developing cross-functional team members or direct reports.
Proven success developing enterprise lifecycle marketing strategies that drive customer engagement, retention, loyalty, and revenue growth.
Deep understanding of customer journey mapping, segmentation, personalization, CRM strategy, and omnichannel lifecycle marketing.
Experience serving as a client advisor and presenting strategic recommendations to senior stakeholders.
Strong leadership skills with demonstrated success coaching teams, managing performance, and developing future leaders.
Experience supporting business development efforts including audits, proposals, and strategic sales presentations.
Strong analytical skills with experience translating complex performance data into actionable business recommendations.
Experience with web analytics (GA4, etc.) and measurement frameworks that connect lifecycle performance to business outcomes.
Working knowledge of customer data platforms (CDPs), CRM integrations, and marketing technology ecosystems.
Experience with lifecycle marketing platforms such as Klaviyo, Braze, SFMC, HubSpot, Iterable, Attentive, Pardot, Marketo, or similar.
Passion for innovation, AI, and continuously evolving lifecycle marketing best practices.

Benefits

Comp & perks

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits and more!