Senior Manager, Paid Search, B2B

Wpromote

Senior Paid Search Manager leading strategy and performance optimization for B2B clients at Wpromote. Collaborating with cross-functional teams to drive significant marketing results.

Posted 7/8/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $84,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs
Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results
Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms
Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals
Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders
Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies
Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs
Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices
Leading client communications through recurring meetings, business reviews, and strategic presentations while building trusted client relationships
Staying current on emerging search trends, AI-driven search developments, automation capabilities, and platform innovations to continually improve client performance

Requirements

What you’ll need

4+ years of experience managing paid search campaigns within an agency environment
Experience managing complex B2B paid search programs across enterprise or mid-market clients
Proven success managing significant paid search investments and multi-campaign account structures
Deep expertise across Search Ads 360 (SA360), Google Ads, Microsoft Ads, campaign structure, audience strategy, bidding strategies, automation, and conversion optimization
Strong analytical skills with experience using GA4 and other reporting platforms to develop insights and performance recommendations
Experience developing testing strategies and translating performance data into actionable business recommendations
Excellent verbal, written, and presentation skills with experience communicating directly with client stakeholders
Strong organizational skills with the ability to manage multiple priorities across several client engagements
Ability to collaborate effectively across cross-functional teams in a fast-paced agency environment
Working knowledge of Google Suite and Microsoft Excel, including pivot tables, VLOOKUP/XLOOKUP, and data visualization

Benefits

Comp & perks

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits and more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign StructureAudience StrategyBidding StrategiesAutomationConversion OptimizationTesting StrategiesData VisualizationGA4Performance RecommendationsOptimization Best Practices

Soft Skills

Verbal CommunicationWritten CommunicationPresentation SkillsOrganizational SkillsCollaboration