VP, Media Strategy

Wpromote

Media Director at Giant Spoon leading strategic media planning and advising clients in a hybrid role based in New York City. Seeking an articulate leader with a deep understanding of integrated media.

Posted 6/26/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $135,000 - $170,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as a senior media strategy voice across the department, leading audience strategy, communications planning, and channel architecture for client engagements.
Provide day-to-day strategic oversight and quality control across media planning teams working on multiple client accounts, ensuring strategic consistency and rigor.
Lead the development of insight-driven media strategies grounded in audience data, cultural context, and measurable business outcomes.
Act as a trusted media advisor to clients, building senior-level relationships and commanding the room in presentations, strategic reviews, and annual planning sessions.
Support new business pitches with compelling media strategies and frameworks that demonstrate the agency’s differentiated approach to integrated media.
Partner with performance media, analytics, and creative teams to ensure integrated planning and measurement coherence across the full funnel.
Drive the evolution of the department’s strategic capabilities - including audience segmentation frameworks, comms planning methodologies, and investment allocation approaches.
Ensure the work is achieving our clients’ broader business and marketing goals, connecting media activity to revenue and growth outcomes.
Synthesize complex media landscapes, data, and competitive dynamics into clear, actionable strategic recommendations for both clients and internal teams.
Provide leadership, mentorship, and career development guidance for Media team members.

Requirements

What you’ll need

12+ years of experience in media strategy, media planning, or integrated media roles, with a significant portion at an agency or media company.
A minimum of 5+ years of direct managerial experience, with a track record of developing talent into dynamic, effective teams and individuals into leaders.
Deep understanding of the full media landscape: linear and connected TV, digital video, programmatic, social, audio, OOH, and emerging channels.
Demonstrated expertise in audience strategy, segmentation, and data-informed planning approaches.
Working knowledge of media measurement frameworks including marketing mix modeling (MMM), attribution, incrementality testing, and brand lift studies.
Strong understanding of how brand and performance media work together across the funnel, with the ability to articulate investment trade-offs to clients and internal stakeholders.
Passionate about cultivating a deep, proactive understanding of the media landscape, consumer behavior, and competitive dynamics - and leveraging that knowledge to identify growth opportunities.
A commanding communicator who can build trust and confidence with senior clients and C-suite stakeholders.
Excellent presentation, deck creation, and storytelling skills - able to translate complex media strategies into clear, persuasive narratives.
Intellectually curious about the evolving media ecosystem, with a bias toward testing new approaches in audience targeting, measurement, and channel innovation.

Benefits

Comp & perks

medical/dental/vision insurance
401(k) matching
paid time off
various other benefits and perks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

media strategymedia planningaudience strategyaudience segmentationdata-informed planningmarketing mix modelingattributionincrementality testingbrand lift studiesintegrated media

Soft Skills

leadershipmentorshipcommunicationpresentation skillsstorytellingrelationship buildingstrategic oversightanalytical thinkingteam developmentclient engagement