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Senior Director, Growth Strategy – Agency Sales
WpromoteSenior Director, Growth leading new business efforts for Wpromote. Targeting high-growth, enterprise brands with creative and omnichannel digital marketing solutions.
About the role
Key responsibilities & impact- Own pitch and RFP strategy across Wpromote's new business pursuits, ensuring differentiated positioning, compelling narratives, and tight alignment to client business objectives
- Partner with Growth and Sales leaders to architect winning pursuit strategies, shape solution direction, and guide executive-level storytelling from kickoff through close
- Direct cross-functional pitch and RFP teams across executive stakeholders, media, creative, analytics, and channel experts, aligning every contributor around one cohesive recommendation
- Develop integrated full-funnel strategies that connect brand, performance, media, creative, and measurement into unified client solutions, leveraging the latest platforms, technologies, and consumer engagement trends
- Bring deep fluency across the evolving media landscape, including emerging digital channels, commerce and retail media, social, CTV, AI-driven marketing, and audience-first planning
- Make creative and messaging central to media strategy, not an afterthought, ensuring ideas are audience-centric, culturally relevant, and performance-oriented
- Translate complex business challenges into actionable marketing strategies that connect media investments to measurable business outcomes
- Partner with Client Strategy, Audience Strategy, and channel experts to ground every pitch and RFP response in Wpromote's methodologies, strategic POVs, capabilities, case studies, and proof points
- Stay ahead of industry shifts, emerging platforms, and evolving consumer behaviors, bringing fresh thinking into every pursuit
- Contribute to the evolution of Wpromote's go-to-market strategy, pitch and RFP methodologies, and storytelling frameworks
- Represent Wpromote's point of view on modern marketing, media innovation, and growth strategy, internally and in market
Requirements
What you’ll need- 10-12+ years of experience in media strategy, integrated marketing, digital advertising, growth strategy, or consultative business development within an agency, media, or marketing environment
- Proven experience leading strategic pitches and RFP responses, and developing winning enterprise-level marketing solutions
- Deep expertise across modern media channels and omnichannel marketing strategies, with command of full-funnel planning, emerging platforms, retail media, social, CTV, AI-enabled marketing, and measurement innovation
- Demonstrated ability to develop differentiated, insight-driven strategies that align media, creative, audience, and business objectives
- Exceptional storytelling and presentation skills, with the ability to communicate complex ideas clearly and persuasively to executive audiences
- Deep appreciation for the role of creative in driving marketing effectiveness and the ability to integrate creative thinking into media strategy
- Collaborative leader who thrives in high-pressure, deadline-driven pitch and RFP environments, with proven experience influencing cross-functional teams across sales, strategy, media, analytics, and executive leadership
- Strong executive presence and the ability to build credibility with senior stakeholders, internally and externally
- Naturally curious mindset, with a passion for experimentation and staying ahead of industry shifts
- Strong business acumen and the ability to connect marketing strategies to broader business and financial outcomes
Benefits
Comp & perks- Remote-first culture
- Flexible schedules
- Unlimited PTO
- Extended Holiday break (Winter)
- Work from anywhere options*
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass Credits and more!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media strategyintegrated marketingdigital advertisinggrowth strategyconsultative business developmentfull-funnel planningomnichannel marketingmeasurement innovationAI-enabled marketingretail media
Soft Skills
storytellingpresentation skillscollaborative leadershipexecutive presencebusiness acumencommunicationcreativitystrategic thinkinginfluencingcuriosity