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Senior Director, Client Strategy – Senior Media Director
WpromoteSenior Director of Client Strategy managing complex client media strategies. Collaborating with cross-functional teams and leading the agency’s media ecosystem execution.
About the role
Key responsibilities & impact- Developing cohesive, multi-channel media plans and go-to-market strategies.
- Translating client KPIs into budget allocations across Social, YouTube, and Programmatic (Display, Video, CTV, DOOH).
- Serving as the lead point of contact for client leadership.
- Commanding the boardroom during weekly status calls, QBRs, and high-stakes strategy sessions.
- Deeply understanding client unit economics and industry competition to identify "same-store growth" opportunities and assist the sales team in pitching new business.
- Understanding client SOWs and be able to make internal recommendations for how to best service the account.
- Responsible for quality control of all deliverables, providing structured mentorship, and managing the team’s career progression.
- Partnering with Analytics and Creative teams to interpret results through the lens of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), ensuring insights are distilled into actionable business narratives.
- Driving campaign progression through rigorous testing frameworks and proactive exploration of new partners, emerging channels, and creative technology.
Requirements
What you’ll need- 10+ years of experience in media across search (paid and organic), social, programmatic, and video.
- Proven success managing multiple client simultaneously
- Ability to produce complex go-to-market strategies and media plans ranging from full funnel to performance based brands.
- Experience working directly with creative and development teams to produce, iterate, and optimize digital assets for media performance.
- Deep familiarity with standard strategic marketing skills (competitive assessment, SWOT, industry analysis) and the ability to work with analytics teams on granular program tracking.
- Excellent oral and written communication skills with a proven ability to lead a "team structure," prioritize high-pressure tasks, and navigate sensitive client dynamics autonomously.
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).
Benefits
Comp & perks- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options*
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media planninggo-to-market strategiesMulti-Touch Attribution (MTA)Media Mix Modeling (MMM)campaign managementdigital asset optimizationbudget allocationperformance marketingcompetitive assessmentSWOT analysis
Soft Skills
leadershipcommunicationmentorshipteam managementstrategic thinkingclient relationship managementprioritizationautonomyproblem-solvingcollaboration