Performance Creative Manager

Wpromote

Manager, Performance Creative at Wpromote developing high-performing creative across digital channels. Collaborating with teams to drive measurable growth through strategic, data-informed testing and creative execution.

Posted 5/23/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $85,000 per yearWebsite

About the role

Key responsibilities & impact

Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives
Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans
Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives
Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization
Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables
Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps
Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy
Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations
Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts
Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies
Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year

Requirements

What you’ll need

3+ years of experience in performance creative, paid social, or a related field, preferably within an agency environment
2+ years of experience owning client relationships and delivering creative tied to performance outcomes
A strong understanding of how creative and media work together, with experience partnering with media teams on testing, scaling, and optimization strategies
Experience translating performance data into actionable creative direction, taxonomy, testing hypotheses, and iteration plans
Working knowledge of paid media platforms, especially Meta Ads Manager, with familiarity across TikTok, YouTube, Amazon, and emerging channels
Strong creative and performance marketing instincts, with the ability to develop and iterate on messaging, hooks, headlines, and ad copy that resonate across audiences, platforms, and funnel stages to drive engagement and conversion
Ability to identify which creative concepts to scale, iterate on, or pivot from based on performance insights
Excellent organizational and project management skills, with experience managing multiple timelines, deliverables, and workstreams simultaneously
Strong client-facing communication skills, including presenting creative work, performance insights, and strategic recommendations
Strong awareness of emerging trends, platform evolution, and culturally relevant moments, with a proactive approach to staying current on shifts shaping consumer behavior and creative best practices
Actively explores and leverages AI tools and emerging technologies to enhance creative development, optimize workflows, and drive operational efficiency
A collaborative mindset with the ability to work cross-functionally across Media, Design, Production, and Client Strategy teams

Benefits

Comp & perks

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits and more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance creativepaid socialcreative directiontesting hypothesesiteration plansad copy developmentcreative testing frameworksperformance optimizationdata analysiscreative efficiency

Soft Skills

client relationship managementorganizational skillsproject managementclient-facing communicationcollaborative mindsetcreative instinctsproactive approachability to scale conceptsstrong presentation skillsability to synthesize insights