Director, Earned and Owned Strategy – SEO and Content

Wpromote

Head of Web Design and Development at Wpromote overseeing website and account management capabilities. Leading a team to create high-performing digital experiences for clients.

Posted 5/22/2026full-timeRemote • 🇺🇸 United StatesLead💰 $170,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Leading Enterprise Client Strategy & Growth
Acting as the executive strategic lead on key accounts, accountable for client success
Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, and Digital Experience, while providing strategic direction to channel managers
Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes
Leading local strategy initiatives, including local discoverability, GBP optimization strategy, and localized content frameworks
Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences
Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation
Leading cross-functional planning across key content activations
Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution
Identifying and capturing new organic growth opportunities across search and local search ecosystems
Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts

Requirements

What you’ll need

Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization
Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration
Working experience with Web Analytics and SEMRush or similar SEO platforms
Proven success managing large-scale, enterprise search and content transformation initiatives
Deep understanding of AI Search evolution and organic discoverability trends
Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly
Strong cross-functional collaboration skills with the ability to unify teams across channels
Exceptional presentation and executive communication skills; confident advising senior client leadership.

Benefits

Comp & perks

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits and more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOLocal SEOContent MarketingAI SearchDigital ExperienceWeb AnalyticsSEMRushDigital Marketing CampaignsContent TransformationForecasting

Soft Skills

Project ManagementTime ManagementCross-functional CollaborationExecutive CommunicationStrategic ConsultingClient LeadershipPresentation SkillsOperational Workflow EnhancementAnalytical ThinkingProblem Solving