Wpromote

Associate Director, Affiliate Marketing

Wpromote

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $93,000 - $113,000 per year

Job Level

Senior

About the role

  • Managing a select enterprise client accounts as both the main point of contact and Director support, providing proactive and consistent client outreach and communication
  • Executing day-to-day responsibilities including: Weekly or bi-weekly reporting, monthly reporting, and/or QBRs
  • Recruit and onboard new partners to your clients' programs
  • Identify and execute paid placement campaigns from start to finish
  • Interfacing with relevant affiliate networks to coordinate aspects of program management and engaging in regular communication with affiliates to foster growth
  • Lead and launching any potential network migrations
  • Developing relationships and socializing affiliate strategies across a diverse portfolio of clients, advancing strategies/objectives for select clients
  • Establishing a strong understanding of client needs, solve complex challenges using subject matter expertise, drive process improvements, and strengthen client relationships
  • Confidently navigates difficult client questions and responds credibly, can provide team with support on calls/in person during these conversations
  • Assessing competitive landscape and providing recommendations, opportunities, suggestions, and education to clients and internal teams
  • Continuously refining and updating the training process and materials for new hires.
  • Identifying areas of internal cross-sell and present recommendations to clients, working with internal teams on next steps and partnering with clients through the cross sell process
  • Leading Affiliate Marketing-related discussions and partaking in internal or public speaking opportunities
  • Maintaining sufficient knowledge of core digital marketing channels, including influencer marketing, paid media, and earned/owned media
  • Assisting sales team on audits, decks and pitches for prospective Affiliate Marketing clients
  • Improving business processes & workflows to enable better collaboration & efficiency between account managers, clients, and business units
  • Spearhead development of new department deliverables based on Affiliate Marketing industry evolution and opportunities
  • Support the Affiliate business unit leader and upper directorate in reporting to the SVP of Paid Media and other upper executives on key client service pillars: same-store growth, retention, new business, and partnerships
  • Identify critical client/account issues and escalate them to appropriate executives in a timely manner
  • Anticipating the needs of the Affiliate business unit leader, upper directorate and the SVP of Paid Media by providing concise, actionable information on account opportunities
  • Oversee high-profile accounts to stay current on applicable technology, tactics, and account obstacles
  • Test and learn new strategies, features, and platforms and share findings with the Affiliate Marketing department

Requirements

  • 6-8 years of experience working in Affiliate Marketing, comprising media campaign strategy within an agency/client environment
  • Extensive experience developing, optimizing, analyzing, and reporting on Affiliate Marketing campaigns for a diverse range of clients and verticals (Ecom/retail, subscriptions, international and B2B)
  • Experienced with affiliate networks such as Impact, CJ, PepperJam, Rakuten, AWIN, Partnerize, etc
  • Experienced with insights data, partner performance, and key trends to inform the development of strategies and plans
  • Strong working experience running regular and ad hoc reports to hone in on data that demonstrate areas of opportunity to grow and optimize client affiliate partnerships, with an emphasis on forecasting
  • Bachelor’s degree or related four-year degree or relevant experience.
Benefits
  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Affiliate MarketingMedia campaign strategyCampaign optimizationData analysisReportingForecastingClient relationship managementProcess improvementCross-sellingTraining development
Soft Skills
Client communicationProblem-solvingLeadershipCollaborationAdaptabilityStrategic thinkingPublic speakingInterpersonal skillsProactive outreachNegotiation