Wpromote

Senior Manager, Paid Social – TikTok Shop

Wpromote

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Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

Spark

About the role

  • Leading TikTok Shop growth strategy, including traffic-driving media, affiliate strategy, promotional planning, and conversion optimization within the Shop ecosystem.
  • Formulating full-funnel paid social and TikTok Shop strategy that ties media and commerce decisions to client business objectives (revenue growth, MER/ROAS, CPA, AOV, LTV, new customer acquisition).
  • Driving influencer/affiliate recruitment strategy in partnership with Influencer and Creator teams; activating and optimizing affiliate performance within TikTok Shop.
  • Translating creative insights into testable commerce hypotheses and partnering with Creative leads to iterate on TikTok-native, shop-enabled creative formats (LIVE, Spark Ads, UGC, creator-led assets).
  • Informing teams on TikTok Shop best practices, promotional cadence planning, and operational requirements to unlock scale.
  • Influencing day-to-day campaign optimizations across Meta, TikTok, Snap, Reddit, Pinterest, X, NextDoor and other relevant platforms — with advanced ownership of TikTok Shop and Seller Center workflows.
  • Participating in cross-functional pod workflows (Creative, Influencer, Data Strategy, Paid Search, Programmatic) to align TikTok Shop into holistic digital KPIs.
  • Maintaining strong platform relationships with TikTok reps, advocating for beta access, LIVE shopping opportunities, and alpha commerce products.
  • Applying strict QA, tagging, and tracking discipline to ensure delivery accuracy and commerce measurement integrity.
  • Partnering with Data Strategy to evaluate incrementality, blended MER, and cross-channel halo impact of TikTok Shop programs.

Requirements

  • 5+ years of paid media experience (paid social, paid search, and/or media buying) in an agency or client environment.
  • Direct hands-on experience managing TikTok Shop and Seller Center with strong operational fluency.
  • Hands-on experience building, optimizing, analyzing, reporting and application of experimental design across major paid social platforms (Meta, TikTok, Snap, Reddit, Pinterest, LinkedIn, X, NextDoor, Google).
  • Familiarity with Google Analytics / GA4 (or Northbeam, Adobe, TripleWhale, etc.) and understanding of cross-channel attribution.
  • Detail orientation, systematic QA habits, and a bias toward documenting processes and results.
  • Comfort working independently in a fast-paced, deadline-driven environment.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid mediapaid socialmedia buyingconversion optimizationexperimental designcross-channel attributiontraffic-driving mediaaffiliate strategypromotional planningdata analysis
Soft Skills
detail orientationsystematic QA habitsindependent workdeadline managementcreative insight translationcollaborationinfluencer recruitmentcampaign optimizationprocess documentationstrategic thinking