Wpromote

Paid Search Manager

Wpromote

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $74,000 - $85,000 per year

Job Level

Junior

About the role

  • Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients.
  • Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
  • Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc.
  • Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
  • Working with direct response advertising strategies to drive sales revenue and/or qualified leads.
  • Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
  • Creating and implementing campaign A/B test experiments to identify optimal campaign settings
  • Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
  • Analyzing paid search campaign results and adjust strategy and budgets accordingly.
  • Communicating with clients regularly to discuss goals and deliver results.
  • Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency.

Requirements

  • 1.5-3 years of experience managing paid search campaigns for multiple client portfolios within an advertising agency
  • Excellent verbal and written communication skills
  • Excellent analytical skills
  • Deep knowledge of the SEM industry and the paid search advertising model
  • Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
  • General knowledge of search engine optimization (SEO), social advertising, and web usability
  • Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
  • Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
  • Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
  • An understanding of customer lifetime value and optimizing towards profits based on client margins
  • Ability to manage expectations and priorities
  • Experience presenting to senior-level client contacts
  • Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per client
  • Experience with Google Suite
Benefits
  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid search strategieskeyword researchad copy writingbidding strategiesA/B testingcampaign analysissearch engine optimizationdata analysisMicrosoft Excelcustomer lifetime value
Soft Skills
verbal communicationwritten communicationanalytical skillsorganizational skillstime managementclient relationship managementexpectation managementpresentation skillsadaptabilityproblem-solving