Wpromote

Senior Programmatic Campaign Manager

Wpromote

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $84,000 - $97,000 per year

Job Level

Senior

About the role

  • Executing programmatic strategies, aligning with campaign objectives and KPIs.
  • Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting.
  • Staying up-to-date with the latest programmatic trends, technologies, and best practices.
  • Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers.
  • Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI.
  • Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts.
  • Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors.
  • Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance.
  • Contributing to the development of strategic recommendations and performance reports.
  • Managing campaign budgets effectively, ensuring optimal allocation of resources.
  • Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization.
  • Troubleshooting and resolving programmatic issues.

Requirements

  • 4+ years of directly related experience in programmatic advertising.
  • Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies.
  • Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more.
  • Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns.
  • Good understanding of programmatic measurement and attribution methodologies.
  • Experience collaborating with cross-functional teams.
  • Strong communication and presentation skills.
  • Ability to build and maintain strong relationships with programmatic partners.
  • Proactive and results-oriented approach, with a passion for innovation and continuous improvement.
  • Experience with various programmatic platforms and technologies.
Benefits
  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
programmatic advertisingcampaign setuptargetingoptimizationreportingdata analysisprogrammatic measurementattribution methodologiesbudget managementcampaign performance
Soft Skills
analytical skillscommunication skillspresentation skillsrelationship buildingcollaborationproactive approachresults-orientedinnovationcontinuous improvementtroubleshooting